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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Massive Change had just been exhibited, and the show's book was published. Can Marketing Save the Planet? 101 Practical Ways to Use Sustainable Marketing as a Force for Good by Michelle Carvill and Gemma Butler Time will tell if this becomes my favourite book, but it's the one I'm reading the most these days.

Branding 433
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 545
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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Laura has over ten years of experience in the creative and marketing realm, working with small businesses, designers and freelancers to boost brand awareness and performance. We've all been there. Laura's advice? Start simple.

Marketing 493
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies. Craft sentences and use the words as a guide rather than visual references. Sometimes it feels like we are reflecting marketers' tastes rather than those of consumers."

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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Brand 329
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Influencer Marketing Ultimate Guide [+ Campaign Brief Template]

Just Creative

Everyone’s talking about influencer marketing these days. The point is: never rush into something as tricky and complicated as influencer marketing. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. What is Influencer Marketing?

Marketing 215
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16 Instagram Marketing Tips for Turning Followers Into Customers Using Journey Maps

Just Creative

Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. In this post, we’re going to share 16 Instagram marketing tips for every stage of the customer journey. Over 25 million businesses now use Instagram for promotion.

Marketing 282