Remove Marketing Remove Publication Remove Self-employed
article thumbnail

Annabel Wright on how self-publishing could empower women in business

Creative Boom

In a world where business books are predominantly written by men, Annabel Wright of Whitefox Publishing explores how joining the dots with independent self-publishing could provide the perfect platform for female-identifying entrepreneurs who want to share their professional voice. A springboard for success.

article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. As Camilla puts it: "It's a jungle for people to navigate, and it's an even greater battle for us brand-folk, who, let's be honest, are putting more fuel on the fire to this self-fulfilling prophesy of fake it 'til you make it."

Agency 501
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to become a graphic designer at home

Creative Boom

Broadly speaking, Photoshop is used to edit raster images such as photos, Illustrator is used to edit vector images such as illustrations and icons, and InDesign is used to create layouts for print and digital publications. But they all have capabilities beyond that, and they're increasingly used interoperably within a single workflow.

article thumbnail

15+ Best Graphic Design Books in 2023

Just Creative

There is a lot of specialized literature on the market, but we have selected the most interesting ones. Learn More Latest Price on Amazon: Sale 81 Reviews Design Is a Job Audible Audiobook Mike Monteiro (Author) - Mike Monteiro (Narrator) English (Publication Language) 03/31/2014 (Publication Date) - A Book Apart (Publisher) $12.99

article thumbnail

The Ultimate Guide to FMCG Branding, Marketing, and Website Design

Canny

They also have the task of heavily influencing purchasing decisions as consumers are more swayed by convenience than desire in this type of market. This is where FMCG marketing comes into play, as the type of campaigns you create and the way you position your product is key. Direct to consumer marketing. Market segmentation.

Marketing 148
article thumbnail

The Complete Guide to Strategic Marketing and Campaign Planning

Canny

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. The Marketing Brief Template. The Marketing Brief Template. Download now.

Marketing 204
article thumbnail

Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Practical jokes were a way of maintaining our sanity or perhaps employing our underused creativity." I created the new branding, logotype, marketing material and amenities, and we photographed the fictional branding within a past that never happened," he says. And the opportunities kept on coming.

Travel 475