UX Collective

JANUARY 22, 2022

Operational and Organizational Challenges Different functions (like engineering, product management, marketing, sales, and content) within organizations are interrelated and dependant on one another for success. Engineering and product are very entangled and how engineering operates is essential to design.

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UX Collective

JUNE 11, 2021

The power of metrics entered Product Management to change it forever. Before product metrics, we were shooting blindfolded. From the Product Management perspective, acquisition metrics indicate how well we communicate with the marketing team and whether our product resonates with our target audience.

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Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. The Elements of Typographic Style. Just Enough Research. Lots of helpful stuff.”

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UX Collective

FEBRUARY 19, 2022

We had incredible market fit, and a great reputation to match. I learnt an equal amount from our remarkable engineers and product managers. A shout out is due here to product managers Emily Mabin Sutton, Rodolphe Bouygues, and Jono van Deventer, product director Moustafa Khalil, and engineering manager James Clark?—?who

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UX Collective

SEPTEMBER 15, 2024

Whether you’re in UX, an entrepreneur, or a product manager — having a tool that accelerates your research discovery process is vital. This is particularly useful when you’re exploring a new market or investigating customer needs. From blank slate to breakthroughs.

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UX Collective

APRIL 19, 2022

Photo by airfocus on Unsplash Interviewing users, customers and conducting market research is a core part of building successful products. But for those who have worked with both B2C and B2B products, you have probably noticed a significant difference when it comes to finding people to interview. But it’s not just conferences.

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UX Collective

JULY 13, 2021

It’s based on two famous essays: Good Product Manager/Bad Product Manager by Ben Horowitz Good Product Team / Bad Product Team I decided to re-write it and share it because I believe our industry needs more examples of what a true product designer (and product team) does.

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Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. You may need to invest in marketing materials , professional development opportunities for your employees, or advertising campaigns to bring your brand to the attention of new and potential customers.

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UX Collective

DECEMBER 18, 2021

Brainstorm Cards This deck of 52 cards is divided into 4 trends: Regulation Trends , Market Trends , Technology Trends, and Customer Trends. Revolut as example of market trends) What if you delivered an augmented reality experience? The deck can be purchased via the publisher or book stores.

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UX Collective

DECEMBER 27, 2021

If we roll back to the “offline era”, agencies were mastering the effort of documenting those frameworks into one-time published manuals. Changed: visual frameworks aren’t defined “one time”, then published and delivered in a manual. Some of them became real icons. Changed: online means constantly evolving, connected, measurable.

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Inkbot Design

DECEMBER 14, 2023

With December commanding our attention with year-end projections, it is tempting for marketers to squint their eyes upon specific hotspots in currency, often at the expense of missing the wood for the trees. Speaking of email marketing, email geeks are keen on leveraging the trendiest email design paradigms set to dominate 2024.

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Inkbot Design

MAY 18, 2022

But now, the rise of content marketing and social media has made it clear that creating an effective brand is about much more than design. These 10 new branding trends will revolutionise brand marketing and transition from dull to fab. There is no denying that the internet has changed the face of marketing forever.

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UX Collective

JUNE 23, 2022

McKinsey consulting recently published a report: Redesigning the Design Department , which incorporates “data from 3 million designers and 100,000 design departments”, an “in-depth survey of >250 business and design leaders” and “interviews with 30 senior executives in leading design-driving companies”. Cue: McKinsey.

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UX Collective

SEPTEMBER 29, 2021

I had to wait 2 years before a Marketing partner approached my product manager to inquire about the feasibility. My product partner replied that it would take 3 years because the tech stacks for Bank and Card applications were so far apart. The marketing partner asked the product manager how long that would take. “3

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UX Collective

NOVEMBER 26, 2022

Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not). Estimate market size One of the most disturbing things I encounter is when leaders ask for five-year revenue projections from teams in product discovery.

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UX Collective

OCTOBER 25, 2023

There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. With this in mind, I reframed the results of my study to show how they could market the fact our features did create a positive behavioral outcome. Product Management  —  why has feature bloat become such an issue?

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Inkbot Design

NOVEMBER 29, 2023

Failing to localise UX copy for each target market leaves users confused or unable to relate to the content. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups. But for mid-size and enterprise products, the volume of UX copy required calls for dedicated UX content teams.

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UX Collective

OCTOBER 27, 2021

If I were to ask you twenty years ago whether you would like to hop in a strangers car in New York City, instead of trying to hail a cab, you would probably think I was crazy, and yet, the ride-sharing market is now at a whooping $85.8B in 2026 ( Markets and Markets ). and projected to reach $185.1B The secret to higher ROI?

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UX Collective

AUGUST 28, 2021

Using the learnings of forensic psychologists & law enforcements officials about criminal profiling to improve product management work. Applying into product management In our role as product people, we can better understand psychological profiles and identify better user needs. FBI agent Gregg McCrary.

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UX Collective

JANUARY 2, 2022

We pulled together a working group of Product Management, Design, Data, and CRM to map out?—?based who the consumer segments were in the endurance sports market. from marketing campaigns, sales collateral, to product experimentation. We’re looking for Product and Brand Designers and we’d love to hear from you.

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UX Collective

FEBRUARY 14, 2022

Resist the product management scope creep Photo by Tabitha Turner on Unsplash This one has been a challenge for me as a result of my experiences leading innovation and product teams. Like product managers, UXers develop a necessary and intimate knowledge of their products and services informed by empathy and research.

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UX Collective

JUNE 29, 2021

Personality is, of course, a complex topic in its own right, a simplified way of thinking of product personality is that it reflects the many decisions about how a product looks, behaves, and is positioned throughout its marketing and advertisements. The UX Collective donates US$1 for each article we publish.

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UX Collective

JULY 16, 2021

After all, it binds together designers, developers, and product managers in one place, players who sometimes speak different languages. The UX Collective donates US$1 for each article we publish. This way you can ensure high quality in fewer working hours, as well as easy cross-platform updates on the go.

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UX Collective

FEBRUARY 24, 2022

Anytime you start a new job that is as nebulous and complex as product management, there are going to be questions. Curiosity is a key trait of a successful Product Manager Making sense of the wall of questions After finishing my 100 questions, I next wanted to categorize them. So much new! What is in flight?

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UX Collective

APRIL 3, 2023

Here are a few examples of how you can benefit from this research, especially for product designers and product managers: As inspiration on how other marketplaces have been designed (features, flows, interactions, copy, etc.) Publishers (companies or developers) create products to grow their businesses and improve experiences.

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UX Collective

OCTOBER 26, 2023

Many businesses do not have well-defined product development processes and do not understand the value that research and design can add to generate revenue, find product market fit, or whatever their goals are. How do we engage managers and stakeholders? You are not alone! Make relationships as widespread as you can.

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UX Collective

SEPTEMBER 15, 2022

Yet despite this, vanity metrics still appear to be a systemic problem, not only in marketing where the term first gained momentum but also in other disciplines like web and digital product design. Secondly, marketers and designers are often under pressure from their executives to show immediate results.

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Inkbot Design

JULY 18, 2023

SEO and Marketing Tools: 15 – Google Analytics Google Analytics is a powerful web analytics tool offered by Google that provides detailed insights and data about website traffic and user behaviour. It allows website owners, marketers, and analysts to track, measure, and analyse various aspects of their performance.

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Inkbot Design

JANUARY 2, 2024

Aligning Business and Marketing Strategies The website objectives must support overall business goals and marketing strategies. Planning for Enterprise Website Development The first step when embarking on an enterprise website project is clearly defining the goals and target outcomes.

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UX Collective

AUGUST 27, 2021

You or your product manager won’t face the dreaded “Did we test this?” The UX Collective donates US$1 for each article we publish. Tips to enhance your team’s user research insights was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

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UX Collective

JULY 3, 2022

Product management is a mentally taxing job. Every now and then I would come across a confession in some PM communities: ‘I’m thinking to switch away from product management. The CEO of the product isn’t the same as the dictator of the product Many people are lured into product management due to its sexy title.

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UX Collective

MAY 26, 2021

Lastly, what if you are not going to have a manager for a while? Look around and adopt a manager. Maybe it’s a senior designer or a product manager. The UX Collective donates US$1 for each article we publish. While it sucks, it is what it is. Or better, adopt a few of them! Maybe it’s a combination.

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UX Collective

FEBRUARY 22, 2022

However, they rarely go into production for a number of reasons, from market not being ready to high manufacturing costs. And when they do go into production, you’ll see that they are almost always slightly different from the original concept. that make the larger product that it is! The bottom line is?

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UX Collective

MARCH 9, 2023

In this article, I’ll share 5 principles that can help any designer strengthen their skills and marketability. Evolution from “hacking” to value-based Product Growth Some of us might be familiar with the term “Growth hacking” which was introduced around 2012 in Silicon Valley and originally comes from Growth Marketing.

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UX Collective

JUNE 16, 2021

The UX Collective donates US$1 for each article we publish. This story contributed to World-Class Designer School : a college-level, tuition-free design school focused on preparing young and talented African designers for the local and international digital product market. Build the design community you believe in.

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UX Collective

JUNE 11, 2021

We’re in marketing, advertising, creative services, what have you. Originally published at [link]. The UX Collective donates US$1 for each article we publish. I told you, I’m just sitting here, drinking coffee, and thinking, so what makes you think I had a point? ?? Alright, I do have a point. We move quickly.

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UX Collective

MAY 19, 2021

BTW I have published this as an article, a presentation, a video and a set of posters only. We were feeling our way around most of the concepts included in them, but it was going to be several years before they were published. What advice would I give me? There is no book… so please don’t go looking for one. So here’s the Little Book.

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