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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" You also have to be able to sell yourself, keep up to date with social media, maintain your own website, be your own IT, be your own HR department, network like crazy, and somehow find time to eat and sleep. We've all been there.

Marketing 424
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. If you're looking for free or affordable options to market yourself, don't fret! We explore some options. Do we really want to stay on the treadmill?

Freelance 520
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How to build a personal brand that feels authentic and not BS

Creative Boom

And so what we end up producing often feels like fake marketing BS, at least to ourselves. I did a lot of self-reflection on my portfolio and process. What themes kept reappearing in my portfolio? Markets, conventions, pop-ups and really anywhere that will let me come and set up my weird mix of artsy fartsy things.

Brand 349
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Becoming a Successful Freelance Graphic Designer

Designer Daily

Build a Portfolio To succeed as a freelance graphic designer, you need a strong portfolio. This portfolio should include wide-ranging examples of your work so that you can pitch to prospective clients and get work. When starting out, this portfolio can consist of your own personal projects.

Freelance 256
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Designer Suvani Dave on the joy of storytelling and how to navigate the creative jobs market

Creative Boom

The job market can be a scary place for new graduates. I continuously worked on building up my portfolio! It's important to have a strong portfolio that showcases your skills and demonstrates your ability to solve real-world design problems. A portfolio can tell a person much about you just from a glance!

Marketing 380
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Practical steps creatives can take when freelance work goes quiet

Creative Boom

I reach out to my network and see how they are doing," he explains. And it makes my job more social and fun." "After having a little panic that I'll never get any design work again, I'll settle down to catching up on marketing; I'm currently updating my media kits." I then look to filling those gaps with new portfolio samples."

Freelance 499
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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

And as a freelancer, a lot of that is down to marketing. Specifically, marketing yourself and your personal brand. But how you market yourself will be the deciding factor for clients when choosing you over your competitors. Marketing director Katie Kelly agrees. Build an amazing network, and you'll always find work."

Freelance 481