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The Digital Marketing Funnel: A Comprehensive Guide

Inkbot Design

The Digital Marketing Funnel: A Comprehensive Guide The digital marketing funnel illustrates the typical journey a customer goes through when interacting with your business online. This is why understanding the digital marketing funnel is so critical for success.

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Six books to supercharge your creative business in 2023

Creative Boom

Author Donald Miller draws from his own experience as the founder of StoryBrand, a marketing consulting firm, to provide a step-by-step approach that is easy to understand and implement. He provides practical advice for creating effective marketing materials, developing a sales funnel, and generating leads through various channels.

Marketing 476
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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. Research into Imagery in Marketing. The implications of all this on marketing are wide-reaching, making the use of images in marketing serve a multitude of purposes: Bypassing rational defences and evaluations (crucial in the world of increasingly cynical consumers). Journalists know it.

Marketing 318
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The Marketing Funnel: What It Is & How It Works

Inkbot Design

The Marketing Funnel: What It Is & How It Works The marketing funnel concept is a crucial framework in the marketing world, helping businesses understand potential customers' journey from awareness to purchase and beyond. Let's delve into what a marketing funnel is and how it operates.

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Strong Branding: 4 Key Elements of a Good Brand Identity

Designer Daily

B2B is a somewhat unique animal compared to B2C marketing. It provides you with key marketing data that you can utilize to reach and engage with your audiences. Focus on Your Content Marketing. Ask yourself, what do you want to achieve with your content marketing? What is your customer going to get out of your marketing?

Branding 336
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OHMY takes the dry subject of data analysis and brings it to life for Sonder

Creative Boom

The name Sonder had been considered by the founders previously, and its meaning perfectly encapsulated their storytelling approach to market research," he adds. We were fortunate to have the client's buy-in to create layouts that pushed conventions while still working within their wider marketing funnel."

Layout 347
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8 Types of Videos Brands Should Use in Marketing Campaigns

Just Creative

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. And many video marketing statistics back up the fact that it can help increase traffic to your site, improve lead generation and get more sales.

Marketing 342