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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

Punchy, powerful, and evocative of the 'just-one-more' nature of the pick 'n mix sweets that inspired Candy Con, this multi-coloured marketing drive skilfully demonstrates the controller's mix-and-match potential. As well as being a beautifully-realised idea, it's also a canny business move.

Marketing 447
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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed.

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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Laura has over ten years of experience in the creative and marketing realm, working with small businesses, designers and freelancers to boost brand awareness and performance. We've all been there. Laura's advice?

Marketing 437
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11 Inexpensive Branding Strategies on a Budget

Inkbot Design

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 70
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How to Market Your Business on a Budget

Inkbot Design

How to Market Your Business on a Budget Greetings, savvy savers! Tired of spending a fortune on marketing campaigns that fail to deliver? Here, resourcefulness and creativity are essential to market your business without breaking the bank. Then let us embark on an exciting journey into economic promotion!

Marketing 144
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Types of B2B Videos You Should Use to Build Brand Authority

Noupe

9% of marketing professionals advocate that video content is entailed for higher ROI. B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. For all kinds of marketing goals, videos can be generated to grasp prospective clients’ attention. Around 51.

Brand 113
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Marketing Team Structure: How to Create a Marketing Powerhouse

Canny

The right marketing team structure is critical to the success of your business. Marketing is very vast and there’s lots of different roles and responsibilities to consider. Not every role will be right for every company as it all depends on how you market your offering and the strategies you use. Let’s get started.