Eye on Design

MAY 24, 2021

People living inside the norm bubble often don’t recognize their own special status, because norms aren’t supposed to be special. We produce brand standards and corporate identity manuals to regulate the public image of companies and institutions. Synonyms for the word normal include standard, average, typical, and ordinary.

Graphic Design 111

Graphic Design Graphic Publication Fonts 111

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. The selection of shades for your logo is not only about what looks good; these are powerful devices capable of shaping impressions, prompting associations and establishing lasting memories.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JANUARY 10, 2024

Generate more leads and sales revenue Improve brand awareness Attract media coverage Recruit top talent Cultivate customer loyalty Determine the specific actions and metrics defining your website's success. How To Design A Corporate Website Creating an effective corporate website is crucial for businesses today. What problems need solving?

Layout 98

Layout Architecture Branding Brand 98

Abduzeedo

JANUARY 24, 2024

Inside /Prompt’s Bold Branding and Visual Identity abduzeedo 0124—24 Explore /Prompt's dynamic branding and visual identity, a beacon of creativity and future possibilities in the design world. Learn how Alaluna® crafts visual magic.

Arts and Crafts 56

Arts and Crafts Brand Branding Art 56

Inkbot Design

JANUARY 26, 2024

Motion graphics designers – specialise in creating animated graphics and visual effects for video, film, TV, web, and other types of dynamic digital media. Motion graphics designers – specialise in creating animated graphics and visual effects for video, film, TV, web, and other types of dynamic digital media. Photo-based?

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Inkbot Design

JANUARY 10, 2024

Small Business Brand Strategy on a Budget Building an effective small business brand strategy is essential to stand out and connect with their target audience; with over 33 million small businesses in the United States alone, having a unique and memorable brand cuts through the noise to make customers choose you.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

APRIL 22, 2024

A great tagline is linguistic magic – it encapsulates a brand’s identity and plugs itself into your brain. When they’re at their best, taglines don’t just make you think something about the brand – they make you feel something. It's the headline for your entire brand. That’s some severe marketing kung-fu. For Shakespeare.

Brand 98

Brand Branding Arts and Crafts Marketing 98

Inkbot Design

JANUARY 8, 2024

With platforms like YouTube and the rise of video across social media, video marketing presents a significant opportunity for brands looking to engage their target audience. Videos build trust – Putting a human face behind your brand helps customers see you as trustworthy. But getting started only requires three key steps: 1.

Marketing 96

Marketing Marketing Production Brand 96

Inkbot Design

JULY 17, 2023

It requires careful thought, a deep understanding of your brand, and a touch of artistic finesse. Your food truck's design should be a visual representation of your culinary vision, a reflection of your brand's personality , and a magnet that effortlessly attracts customers.

Arts and Crafts 74

Arts and Crafts Brand Branding Media 74

Inkbot Design

SEPTEMBER 18, 2024

”-and being bold enough to eliminate what doesn't. The History of Minimalism: From Art to Design Minimalism didn't just pop up overnight; it has a rich history backstage that is just as interesting as the designs it prompts. .” In a world screaming its head off to get your attention, minimalism whispers. Think about it.

Interior Design 98

Interior Design Digital Fashion Architecture 98

Inkbot Design

JANUARY 12, 2024

Why Growing Traffic Should Be a Priority Before diving into tactics, let’s discuss why ramping up traffic is one of your top blogging priorities: Build Brand Awareness & Loyalty More visitors equals more awareness about your brand, expertise, products, and services. Where do you even start? Position yourself as a thought leader!

Internet and Software Development 98

Internet and Software Development Advertising Advertising Publishing 98

Inkbot Design

MAY 20, 2024

Whether it's achieving status through a luxury brand , solving a persistent problem, feeding our aspirations, or simply bringing more joy and comfort into our lives – skilled copywriters can position their offer as the solution. Primarily, advertising copy has two primary objectives: to catch attention and induce action.

Advertising 102

Advertising Advertising Arts and Crafts Self-employed 102

Inkbot Design

MARCH 4, 2024

The 15 Best Restaurant Logos for Inspiration Logos are an essential part of a restaurant's brand. It creates an identity and shapes the customer's perception of the restaurant. They create an intuitive pathway leading customers inside for hot meals wrapped in childhood sentimentality.

Inspiration 40

Inspiration Brand Branding Fonts 40

Inkbot Design

JULY 16, 2023

18 Affiliate Marketing Tips to Boost Your Earnings In this article, we will share with you not just a few but a whopping 18 affiliate marketing tips that can skyrocket your profits and significantly impact your online business. Affiliate marketing has become a force to be reckoned with in the digital world. But fear not!

Marketing 98

Marketing Marketing Programming Internet and Software Development 98

Canny

MARCH 30, 2021

Branding any company is a huge challenge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong.

Brand 180

Brand Branding Agency Marketing 180

Inkbot Design

MARCH 17, 2024

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding? The age statement?

Brand 98

Brand Branding Arts and Crafts Art 98

Inkbot Design

FEBRUARY 25, 2024

Design Challenge Some companies give a small design test or prompt to evaluate technical skills during the interview. During the interview process, you'll need to impress potential employers with your knowledge, skills, and personality. This article provides tips on preparing for and ace a graphic design interview.

Graphic Design 98

Graphic Design Graphic Client Layout 98

Shillington

SEPTEMBER 22, 2022

Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers. Halstead, Kaleena Sales and Leslie Xia, Extra Bold is a design career guide for everyone. As designers, we all love them—whether it’s a beautifully designed cover or a weighty tome on the history of design and its major sub-genres.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140

The Branding Journal

AUGUST 5, 2023

This risky gamble prompts the question: what exactly is happening with Twitter’s brand? 8] Main changes to the brand: July 23, 2023: The platform’s color palette is being changed for the first time in years. 1] April 2023: Twitter merges with a recently established holding company, X Corp. Twitter Inc.

Brand 52

Brand Branding Media Corporate Branding 52

Inkbot Design

NOVEMBER 19, 2024

As the founder of Inkbot Design , I've seen how a brand's identity can make or break its connection with customers. When I first studied this case, it taught me that even the most established brands aren't immune to public backlash. The most successful brands often stem from solving personal frustrations.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

FEBRUARY 27, 2025

Their logo evolution isn't just a design story; it's a masterclass in scaling visual identity worth billions. It maintained the yellow but introduced the now-recognisable white text with a thick black outline placed inside a yellow oval. 17-year-old Fred DeLuca founded it with a $1,000 loan from family friend Dr. Peter Buck.

Brand 40

Brand Branding Marketing Marketing 40

Inkbot Design

NOVEMBER 4, 2023

Branding Blogs Branding is more than just a logo. Branding blogs explore how organisations, big and small, craft cohesive identities. 1 – Brand New Veteran branding insider Armin Vit runs this long-running blog dedicated to brand identity design. Bad design does the opposite.

Arts and Crafts 76

Arts and Crafts Web Design Web Design Architecture 76