Remove hidden-messages-in-logos
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. So they turned to How&How.

Education 518
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Clever branding for new coffee company leans into Aussies' criminal pasts

Creative Boom

The logo lock-up was inspired by the markings on bullet shell casings, and iconography referencing the concept of luck is hidden throughout the branding system and illustration palette to reflect the family's superstitions around their life of crime. But in some cases, it is actually true. gangsters' loot).

Brand 504
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The Hidden Power: Using Negative Space in Logos and Illustrations

Graphic Design Junction

Logos are the visual cornerstones of a brand, often the first impression that resonates with potential customers. While the form and color within a logo undoubtedly hold visual weight, it’s the unseen element – negative space – that can elevate a logo from simple to striking. Think of the FedEx logo.

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14 Famous Hidden Messages in Logos

Inkbot Design

14 Famous Hidden Messages in Logos You've probably seen some famous logos hundreds or even thousands of times in your life. But did you know that most people never notice some of these hidden messages in logos, symbols, or meanings? So, next time you see a famous logo , look closer!

Brand 98
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35+ Clever Negative Space Logos That Will Inspire You

Graphic Design Junction

Negative space logos are a unique and compelling design technique that uses the empty spaces within and around a logo to create a secondary image or visual effect. This approach not only adds depth and complexity to the design but also engages the viewer, encouraging them to look closer and discover hidden meanings.

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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Premium card stock, embellished with deep embossing of the brand's FM logo and spot UV highlights, transforms each unboxing into an immersive and tactile experience. Moreover, each package, with its hidden messages and tear strips, tells a story of heritage, strength and authenticity. That was certainly the case for Fat Miilk.

Brand 478
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. At the same time, many people still have money to spend and want nice things.

Brand 535