Overcoming historical elitism: PAC NYC's barrier-breaking identity
Creative Boom
APRIL 29, 2024
Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. Porto Rocha had to balance accessibility and prestige when designing the identity to ensure it resonated with seasoned performing arts enthusiasts and newcomers.
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