Canny

MARCH 24, 2022

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.

Brand 148

Brand Branding Advertising Advertising 148

Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

Marketing 98

Marketing Marketing Branding Brand 98

Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

Marketing 98

Marketing Marketing Branding Brand 98

Inkbot Design

APRIL 6, 2022

The Top 5 Most Effective Green Marketing Strategies. A recent study found that more than 80 per cent of consumers want to be associated with environmentally conscious companies, meaning that businesses need to look at various green strategies that can implement in their brand. There are two main driving forces behind this trend.

Marketing 98

Marketing Marketing Production Branding 98

Inkbot Design

MARCH 30, 2023

The global sports market is booming, with estimates valuing it at almost $500 billion ! Crafting strategy allows leveraging power experienced during critical moments, creating a lasting memory and relationship between club/player and public alike.

Sports 80

Sports Brand Branding Arts and Crafts 80

Inkbot Design

NOVEMBER 18, 2023

And this isn't an exhaustive list – some companies invest $500k or more in a complete rebrand. However, a more strategic identity can be wise for a firm with big expansion plans. Expanding seamlessly – Globally scalable logos command higher pricing but remove geographic barriers to growth.

Branding 98

Branding Brand Agency Marketing 98

Canny

OCTOBER 31, 2022

Brand strategy. A successful branding strategy requires a detailed plan as this sets the direction for the entire campaign. Once you have identified what your brand strategy looks like, it’s time to determine your brand identity. Typically within your brand identity, it is wise to include aspects such as: Your logo design.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

SEPTEMBER 5, 2023

I'll also share communication strategies derived from neuroscience research that can help strengthen your persuasiveness, from rhetorical techniques to storytelling. Structure your narrative thoughtfully, reinforce it with impactful visuals, and use rhetorical devices wisely to inspire your listeners.

Arts and Crafts 98

Arts and Crafts Presentation Client Publication 98

Canny

APRIL 1, 2022

Whilst the agency might have previous experience in a similar industry, unless you’re a global brand like Coca-Cola , then the chances are, they haven’t heard of you. For example, perhaps you’ve rebranded and you’re unsure how to introduce your new brand to your consumer. How can your chosen agency get excited about your project?

Packaging Design 147

Packaging Design Templates Agency Production 147

Inkbot Design

AUGUST 13, 2024

Understanding design’s colour intricacies can open up many possibilities towards achieving success in establishing a solid brand identity – whether starting with your first-ever logo or going through a rebranding process. Find Inspiration From Other People’s Work: Use It Wisely Though! Your industry and competitive landscape.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JANUARY 21, 2024

But seamless experiences – from sleek stores to intuitive software – reinforce wise purchase choices. The rebrand eventually increased McDonald's footprint with over 369 locations across Australia and New Zealand—willingness to experiment unlocked unforeseen potential.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JUNE 25, 2024

Ignoring Cultural Connotations: Different communities attach diverse meanings to various symbols and colours used in designs; therefore, one must always consider this aspect during the selection process, especially if working on a global brand identity system. It involves strategy and creativity, too.

Arts and Crafts 105

Arts and Crafts Digital Branding Brand 105

Inkbot Design

AUGUST 9, 2023

This level of brand building requires careful strategy and an immersive understanding of the target demographic. Next, consultants collaborate with clients to develop a comprehensive brand strategy and roadmap. With a strategy in place, consultants oversee creative development and execution.

Consulting 52

Consulting Branding Brand Marketing 52

Inkbot Design

AUGUST 15, 2024

But never forget this: great power entails responsibility; therefore, use it wisely. The Copycat Syndrome Your organisation might be tempted to copy what other successful organisations have done before them – this might not be the best strategy. One simple yet effective branding strategy used by many nonprofits is simplicity.

Brand 52

Brand Branding Media Marketing 52

Design Wizard

JULY 22, 2019

Ebay’s combination of red, blue, yellow and green is intended to show the diversity of its global marketplace. Instagram’s massive rebranding in 2016 was a source of much debate, but the new color scheme has proved to be a massive success. Website: ups.com. Social Media: instagram.com/ups. Website: subway.com. Tikkun Olam Makers.

Color 106

Color Brand Branding Color Schemes 106

Design Week

APRIL 7, 2020

Coronavirus has changed the global events calendar. When it comes to global events, few come bigger than the Olympics. “It’s safe to assume keeping the 2020 name is to avoid the waste of mountains of pre-made material which again should be applauded as wise.

Brand 94

Brand Branding Consulting Production 94

Inkbot Design

MAY 12, 2022

The most successful companies globally have heritage brands that define their values. This long-term strategy involves storytelling, content marketing , and branding. For example, many heritage brands (like Starbucks) have adopted a social responsibility strategy. How Does Heritage Branding Work? They have an inherent identity.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

SEPTEMBER 3, 2024

Use it wisely, or you might look like a Eurovision Song Contest reject. Putting It All Together: Creating a Cohesive Colour Strategy The Colour Audit: Assessing Your Brand's Palette Before creating an effective colour strategy, you need to know where you stand. This adds a whole new dimension to colour strategy – literally.

Brand 98

Brand Branding Digital Production 98

Inkbot Design

AUGUST 13, 2023

Choose wisely and clearly when naming your company. Using an already-taken name can lead to cease and desist letters, lawsuits, and wasted rebranding costs if you're forced to create a new name later. Use these insights to inform your own branding and marketing strategies. Building brand recognition takes time and consistency.

Brand 98

Brand Branding Production Marketing 98

Inkbot Design

MAY 1, 2024

Significant brand names share: Distinctiveness from the competition Versatility across offerings and marketing channels Timelessness to withstand trends and avoid dating Brevity for easy recollection Global resonance without cultural missteps Exceptional examples excelling at the above include Nike, Coca-Cola, and Google. The payoff?

Branding 98

Branding Brand Arts and Crafts Internet and Software Development 98

Inkbot Design

FEBRUARY 27, 2025

In the next few minutes, I will explain precisely how Subway transformed their visual identity from a local sandwich shop to a global empire, the critical mistakes it avoided that bankrupted its competitors, and the three psychological triggers embedded in its logo that subconsciously make you hungry.

Brand 40

Brand Branding Marketing Marketing 40

Inkbot Design

JANUARY 9, 2025

Use these strategies to lay a solid foundation for your branding efforts. Next, we'll dive into practical branding strategies tailored for limited budgetsbecause, let's be real, every penny counts when you're starting. In today's digital age, you don't need a fortune; you need innovative strategies. So, what next?

Branding 40

Branding Brand Internet and Software Development Media 40

Inkbot Design

FEBRUARY 19, 2025

In the next 10 minutes, I will explain how a regional soda with backwoods branding transformed into a global powerhouse through strategic visual evolution. The Pepsi Acquisition and First Major Rebrand (1964-1969) When Pepsi acquired Mountain Dew in 1964, they immediately recognised the potential beyond the regional market.

Sports 40

Sports Branding Brand Marketing 40