Designers Reveal the Secrets of Successful Brand Mascots
Design Week
OCTOBER 25, 2021
When Pringles updated its mascot for the first time in 20 years last month – snipping Mr. P’s hair and adding a pair of expressive eyebrows – the internet and design community were divided. Many mourned the moustachioued mascot’s former appearance, particularly his distinctive floppy hair.
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