Isle of Dogs animator Tobias Fouracre directs charming ad for a startup that helps pooches to be healthier
Creative Boom
APRIL 27, 2022
Stop motion animation legend Tobias Fouracre has collaborated with advertising company 72andSunny to create a charming video for dog food and technology startup Ilume. Having overseen the direction and character design, Tobias' iconic work has definitely got our tails wagging. Based on the familiar command 'stay', which owners use when they want their dogs to obediently remain in place, the advert taps into Ilume's aim to feed dogs healthier food that ensures they live longer.
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