Sam Tozer on bringing Sam Fender's songs to visual life at Reading Festival
Creative Boom
AUGUST 29, 2023
© Luke Dyson The head of Vision Factory reveals how he helped make Sam Fender's Reading set the stuff of legend. Your favourite band is playing at a major festival. Yay! But you're on the fence about getting a ticket. Why? Well, you've been to massive gigs where you were stuck at the back, and there was zero atmosphere. You squinted at the tiny stick figures on stage in the distance, trying to feel something, but overall, it turned out to be a pretty crummy night.
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