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TWOPAGES Enters New Era With Global Contest, Designer Collaboration

Design Milk

TWOPAGES – the DTC disruptor turning custom window treatments into unique self-expressions – is stepping into its next phase in a natural evolution with a new partnership and an inaugural contest. Submissions will be judged on innovation (45%), market potential (35%), and production feasibility (20%). So why not embrace better design?

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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Brand 329
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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Our client Faherty is a DTC sustainable clothing company. Courtney: Brightland was one of the first DTC packaging projects our studio helped imagine and launch.

Client 370
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Beauty Packaging Gets a Gender-neutral Makeover

Eye on Design

That was the rise of DTC, like everything that Glossier does matches, and that felt extremely fresh in its day. Packaging design that mirrors the values of a brand as opposed to those of its presumed ideal customer attracts the largest possible market of end users. It’s a marketing term that rose alongside early DTC brands.) .

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Design, Climate, Action: Sustainable products’ branding must not show “nature is weak”

Design Week

There’s an odd tension at the heart of the sustainable market. Among Equals co-founder Emily Jeffrey-Barrett points to fashion label Reformation and DTC deodorant Wild whose identities don’t lead with sustainability. In the case of the latter, the sleek product design was key, as was its convenience.

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Day+West

Mindsparkle Mag

Looking to shift perceptions of sensitive skin, turning softness into strength, Founder Gabrielle Braden partnered with branding and marketing agency SMAKK to create branding, website and more for new skincare brand Day+West.

Brand 52
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Robot Food's Jess Cook on designing for a new breed of pet owner

Creative Boom

With these major changes in the market, the conversation around how pet owners can give their pets their best life is naturally changing. Even pre-pandemic, this shift has started to take hold – think about the rise of DTC pet brands like Butternut Box, Tails, and Cat Republic. At the same time, pet owners now skew younger.

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