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Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. Beyond that, new AI platforms like Exactly.ai
One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?
DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.
Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. There's nothing quite like the glorious feeling of a fresh tan.
She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.
These predictions will give you a glimpse into the exciting directions graphic design is heading in, providing valuable insight into the trends that are set to lead in the coming year. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.
It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
As a direct result of that, they're likely to prioritise experiences and memories over material possessions. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences.
The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.
Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.
Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.
Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. Tresi is on a mission to help people buy amazing furniture at affordable prices. Key to this effort was an overriding theme of honesty.
As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. Since these types of consumers are often early adopters of food trends, it makes sense to include Bezi in this crowd.
Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., They initially contacted Wildish & Co. Wildish & Co.,
This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.
Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment. In the UK, Howden is introducing its brand to a consumer retail audience, with insurance brokers offering consultancy on the high street.
Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.
Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?
Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade.
Credit: Pentagram Design legend Paula Scher explains how Pentagram brought Blue Nun , a 100-year-old German wine brand into the modern era through an infusion of personality and Art Deco style. Thanks to this revolution in branding, Blue Nun became an international favourite: a friendly, affordable wine with mass appeal.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?
This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. As competition intensified and consumers became more discerning, that meant Kuudes would have to position the brand carefully.
Instead, Ferreira uses the word "purposeful", as she sees it as more direct and less like someone trying to show off. Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Oh, the buzzwords we still use but chuckle at.
Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies. Ostermoor teamed up with Parker to help square that circle.
Not to be confused with the British retailer Co-op, Coop Trading is a Danish trading company owned by four Nordic consumer cooperatives. The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system.
And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.
While the majority of the studio's projects are B2B, the team always likes to shake things up by working with consumer-facing clients. "In Reliability is the foundation of the brand, and Yoderlay wanted to communicate this to both sides of its user base: tradespeople and customers.
Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. In fact, he puts forward an argument you don't often hear: that it's actually responsible for pushing branding barriers beyond across the board. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.
We chatted with Kate and Phoebe Glasfurd, co-founder and creative director at Glasfurd & Walker, to find out how they approached this unique branding project. And distinctiveness was super-important for this new brand. Instead, they decided to team up and collaborate on a joint beer called 'Friend Zone'. Kate takes up the story. "My
Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". In 2020, Lancôme, following consumer demand, brought back its iconic 'Juicy Tube' lip glosses after discontinuing them in 2018.
Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. Re-inventing toaster pastries to launch a healthy snack with a dose of childhood hunger pangs.
It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. It may seem like a long time, but it meant we could build something that works for everyone and something all of Deliveroo can be proud of," says Emily Somers, global director of brand and creative.
As we enter 2024, the graphic design landscape continues to evolve at a rapid pace, driven by technological advancements and changing consumer expectations. This year, we are witnessing a fusion of innovative trends that are not only reshaping the design world but also the way we interact with visual content.
Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts. And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." So you can't stand still for too long.
Turner Duckworth is behind Vocation Brewery's new visual identity and packaging system, which sees its much-loved "eye" emblem reinstated more consistently across the brand. The redesign needed to build meaning, to be brand-first, distinctive and dimensional," says Thompson.
We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases. Appetite and experimentation.
Art Architect Art direction invites you into a fulfilling career of creativity, leadership, and strategic thinking. Collaborate with talented artists and designers, providing the artistic direction that fuels a cohesive vision. With art direction, you can leave an indelible mark on the world, one captivating visual at a time.
The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.
Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In truth, most don't, and so London branding agency B&B Studio has been working to make a difference. We explore how B&B Studio moved things forward. But how many people actually buy such products?
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