E45's inclusive new identity is inspired by the flexibility of skin cells
Creative Boom
MAY 26, 2024
For a brand with such a recognisable heritage as E45, though, it was important for Elmwood that key design elements were carried over. The logo, for example, which displays E45 in a cell shape, has been retained, albeit rebalanced with new shapes that can be rearranged across its broad portfolio.
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