Remove Design Strategy Remove Marketing Remove Patterns Remove Presentation
article thumbnail

What Is the Difference Between Branding and Positioning?

Inkbot Design

It evolves based on market positioning and customer perceptions over time. Developing a Brand Strategy Branding does not happen by accident. Companies must deliberately develop and execute a brand strategy that aligns with business goals. Graphic elements – Visual motifs, patterns, or textures used across branding materials.

Brand 94
article thumbnail

Design to win: How I use the power of comparison to unlock better design

UX Collective

The power of competition Interestingly, the most reliable and approachable tool I’ve found is providing clear and consistent “competitive” design resources. While I may never achieve my quest of teaching every coworker to critique designs like Dieter Rams , people are instinctively great at comparing things when they are put side-by-side.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Web Design Blogs in 2024

Noupe

WebDesigner Depot Roundups Webdesigner Depot gathers informative roundups that present the finest tools, resources, and design motivation available online. Insights Webdesigner Depot presents opinion pieces and insightful articles that delve into the latest issues, developments, and controversies in web design.

article thumbnail

Top 10 Packaging Design Tips for Captivating Products

Inkbot Design

A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! How you package your product can make or break its success in the market. First things first, conducting thorough market research is an absolute must. That's right, folks. Trust me; this groundwork will pay off big time.

article thumbnail

Leveraging neurodivergent traits for design strategy

UX Collective

With the added ownership, your strength will come from the ability to tie business outcomes and impact back to design outcomes and contributions. Step 3: Leverage and Refine Your Superpowers The power of “race car” thinking As designers, we have the power to see things visually. The journey to my diagnosis was extremely difficult.

article thumbnail

Ethical alternatives to revenue-generating deceptive patterns

UX Collective

Avoiding Deception and Building Trust: The Power of Ethical Revenue Generation with Transparent Patterns Generated with Dall-E. If so, you may have fallen victim to a deceptive pattern. Deceptive patterns are design strategies that intentionally deceive or manipulate users into taking actions they might not otherwise take.

article thumbnail

11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

Geometric Shapes and Patterns Another overlaying modern trend is using geometric shapes and patterns within logo layouts. Patterns also bring motion and depth to a design. Combined, geometric patterns energise a logo with hints of mathematical ponderousness – strangely pleasing to our pattern-loving brains.

Brand 88