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How To Define Your Brand Through Visual Design

Inkbot Design

Typography Fonts also express brand traits based on shapes and spacing. Serif fonts seem authoritative. Repetition of Design Elements Repeated visual motifs build brand recognition. Stick with one or two colours and lightweight fonts. Script fonts stay in vogue. Face-forward means designing the front first.

Brand 98
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What Is the Difference Between Branding and Positioning?

Inkbot Design

Fonts – Branded fonts or font pairings that shape perceptions of the brand. Graphic elements – Visual motifs, patterns, or textures used across branding materials. Examples include Coca-Cola's script logo, signature red, custom font, real-moment photography style, and dynamic ribbon shapes.

Brand 93
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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

Hand-Rendered Typography Custom-drawn letterforms are another way designers add an original flair to modern logo design. Typographic logos will remain prevalent in 2024, but brands increasingly request display and script typefaces over default system fonts. Patterns also bring motion and depth to a design.

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20+ UX Design Tips for Creating User Experiences

Inkbot Design

Using colour schemes, fonts, and designs appropriately can increase engagement. At its core, UX design is about empathy. Gestalt Principles Gestalt principles describe how humans naturally perceive patterns and organise information. Key Tips: Prioritise a mobile-first design strategy.

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Top 10 Packaging Design Tips for Captivating Products

Inkbot Design

You'll uncover valuable nuggets of information, like which colours, fonts , or imagery resonate most with your audience. With this knowledge, you can design packaging that catches their eye and speaks directly to their desires and needs. Different fonts, sizes, and styles can convey various messages and evoke specific emotions.

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20 Weird and Wacky Websites To Inspire Creative UX Strategies

Inkbot Design

Visual elements play a huge part in website design success in 2024, and 75% of users actively look out for a visually appealing website. Wine Producer Scepter & Sword use visuals to their advantage within their themed UX design strategy. A unique design that plays stunning piano notes based on binary code says it all.

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Top Web Design Blogs in 2024

Noupe

Tutorials Aside from informative articles, Smashing Magazine presents practical tutorials that walk readers through the process of applying distinct techniques, tools, or design patterns. By doing so, our comprehensive approach caters professionally to all levels of skill sets required within this industry.