Remove crowd-marketing
article thumbnail

Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

article thumbnail

How The Designers Foundry went from side project to global type provider

Creative Boom

Since then, of course, the marketplace has become super-crowded and competitive. This practical outlook reflects TDF's understanding of market realities. But despite its simplicity, it was popular enough to allow me to expand the font offerings and improve the website. Twelve, almost 13 years later, I'm still at it."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

With pickleball being the fastest-growing sport in the US, all parties wanted to ensure that the brand stood out among the crowd. Picklewood is aiming to be the first pickleball/dining destination in the Seattle market, so it felt natural to have a nod to the Northwest baked into the concept," Sara says.

article thumbnail

How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Yes, you want to stand out from the crowd, and there's no reason to copy what others are doing. Epidemic Sound stands out in the crowded field of music licensing platforms and provides unique advantages for designers, agencies, brands and independent creators. Industry and competitors Analyse the sonic landscape of your industry.

article thumbnail

Thirst brings juicy rebellion to the RTD aisle with Just Hard Squeezed

Creative Boom

The brief was simple but specific: break free from boring rituals, appeal to taste-driven drinkers, and bring some zing to a market crowded with carbonated sameness. In a crowded category, it's not easy to stand out, but with Just Hard Squeezed, Thirst hasn't just found a way in and carved out a juicy new lane of their own.

article thumbnail

Folk Tale Wine: A Visual Ode to Stories, Nature, and Heritage

Designer Daily

The design needed to resonate across international markets while maintaining a distinct, literary-inspired aesthetic. Ensuring retail visibility in a market dominated by minimalist, white-label designs. Adaptable & ownable – The system works across varietals and markets while maintaining a distinct identity.

article thumbnail

How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.