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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341
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How The Designers Foundry went from side project to global type provider

Creative Boom

Since then, of course, the marketplace has become super-crowded and competitive. This practical outlook reflects TDF's understanding of market realities. But despite its simplicity, it was popular enough to allow me to expand the font offerings and improve the website. Twelve, almost 13 years later, I'm still at it."

Fonts 459
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Yes, you want to stand out from the crowd, and there's no reason to copy what others are doing. Epidemic Sound stands out in the crowded field of music licensing platforms and provides unique advantages for designers, agencies, brands and independent creators. Industry and competitors Analyse the sonic landscape of your industry.

Brand 448
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Creative mentoring platform looks to increase impact with inaugural fundraiser

Creative Boom

Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. From limited runs to crowd favourites, these prints come directly from the creatives' archives, with no reprints allowed!

Print 434
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Branding 435
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

With pickleball being the fastest-growing sport in the US, all parties wanted to ensure that the brand stood out among the crowd. Picklewood is aiming to be the first pickleball/dining destination in the Seattle market, so it felt natural to have a nod to the Northwest baked into the concept," Sara says.

Brand 448
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. At the heart of the rebrand is a simple but evocative idea: "Make a Break for It." "Always with a can of HALFDAY in hand."

Branding 321