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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. People prefer flawed reality to corporate blandness, and here's a great example of how to design for that level of authenticity. Bettr isn't just any old coffee brand.

Brand 440
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Aardman creates cute stop-motion films that focus on the 'things we love' about the BBC

Creative Boom

The vox-pop style shorts highlight the 'things we love' about the public service broadcaster. It's all based on what the BBC's audience loves about the service, whether their favourite shows or regular features that make their day. How did Aardman feel about bringing back to life this much-loved stop-motion approach?

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A LINE devises new name and identity for business security platform, putting a unique spin on cybersecurity

Creative Boom

Taking it from corporate and technical to cohesive and approachable, A LINE developed a suite of rounded, dimensional graphic assets, all inspired by Rotate's hero "r" symbol. However, the studio was also conscious of making the visual identity feel human and approachable rather than unsettling and corporate.

Marketing 376
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

So we were intrigued to hear about the launch of Social Impact Coffee, a new speciality roastery that believes every cup of coffee shouldn't just taste good but do good. As a community interest company (CIC), Social Impact Coffee, which supplies corporate clients, reinvests 65% of profits into local community causes.

Brand 455
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Photo series by Whitley Isa asks: what is a professional hairstyle for black women?

Creative Boom

Photographer Whitley Isa explains the thinking behind her personal project, Corporate Natural Hair, and how lockdown made her re-examine what "looking professional" means for black women. Corporate Natural Hair features portraits of black women with their natural hairstyles who have corporate jobs. © Whitley Isa. © Whitley Isa.

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Creative freelancers reveal their rates and share top tips for pricing your work

Creative Boom

It's one of the most maddening things about freelancing: how do you set your rates? But at least it will help give you a baseline to think about your freelance rates and how you can get there over time. Ultimately, it's about market value: how much people need your services (demand) and how many others offer the same services (supply).

Freelance 527
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Upbeat rebrand of homeless charity Barnabus centres on 'the journey off the streets'

Creative Boom

This new approach was about addressing homelessness in the long-term," says Angus. Not just about offering a bed, but going deeper to support people as they rebuild their lives. It was about being bold, reflecting a charity with huge ambitions for addressing homelessness." But Barnabus had a challenge of its own.

Agency 390