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Colour Choice in Logo Design: Psychology and Science

Inkbot Design

Colour Choice in Logo Design: Psychology and Science Selecting the right colours for your company's logo is no small task. Your chosen colours will shape customers' perceptions of your brand and help determine how memorable it is. Our eyes and brain don't just determine the colours we see.

Brand 87
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Virgin Wines celebrates the 'joy of wine' in its first major rebrand in 20 years

Creative Boom

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Crafted by Norwich agency Borne , it's designed to breathe new life into the range and emphasise the "joy of wine from grape to glass". This new logo replaces the previous static wine glass mark.

Marketing 448
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Female-first dating app Bumble unveils bold new look and useful new feature

Creative Boom

In short, the app is doubling down on its mission, with updates designed to give women even more choice and control when initiating connections. Today, they are looking for more choice and ease in their dating life and with the launch of Opening Moves, Bumble is continuing to put women's experiences first."

Marketing 425
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Baillat Studio's identity for Rose Orange terrace is inspired by the warming hues of the sunset

Creative Boom

Sat atop the 44th floor, way up high on the prestigious Place Ville Marie, Monreal, is a new summer terrace, Rose Orange, designed by the A5 group. These fonts work in tandem to create a brand identity that is both timeless and contemporary, working in harmony with the colour palette.

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Fiasco gives new meaning to volunteering, with its branding for OnHand app

Creative Boom

We assess the new branding crafted for them by Fiasco Design. After a successful appearance on BBC's Dragon's Den, the app's creators turned to Fiasco Design , a 15-strong creative studio based in Bristol. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'.

Brand 526
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Jose Manuel Vega goes off script with his identity for film production company Pérgamo

Creative Boom

Graphic designer Jose Manuel Vega has dodged the tropes and cliches that define the world of cinema with his identity for film production and screenwriting company Pérgamo. Good stories and good design have a lot in common. Its striking shapes and beautiful blue and brown colours drew Jose to the gate.

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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

Founded by the globe-trotting nutritionist Riyana Rupani, Everiday is a testament to the richness of global culinary traditions, offering a range of staple foods that are not only delicious but also made with the finest ingredients for a healthier choice. The colour palette feels appetising, hinting at organic foods and earthy flavours.

Brand 475