Pentagram brings to life the world's most-hyped technology with a nature-inspired identity
Creative Boom
APRIL 4, 2023
Even advanced, accessible tools like Cohere need an approachable appearance to appeal to the public. Our cells became detailed, sculptural balloons. This all sounds well and good, but if there's one hurdle that trips up AI's ability to connect with the masses, it's branding. We then explored the possibilities of this network.
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