We And The Color

AUGUST 17, 2023

The printing industry in the rapid change of the digital age. Is print dead? Print media, such as newspapers, magazines, and books, still have a significant role to play in the modern world, even though they face many challenges and changes. However, this growth is not evenly distributed across different segments of the market.

Print 98

Print Media Digital Entertainment 98

Inkbot Design

DECEMBER 9, 2023

Custom Illustrations in Branding and Marketing Illustrations can be a powerful tool in branding and marketing. This comprehensive guide will explore how custom illustrations can be leveraged across branding and marketing to captivate customers and bring brands to life.

Marketing 89

Marketing Marketing Illustration Illustrator 89

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 78

Marketing Marketing Media Brand 78

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148

Marketing Marketing Media Graphic Design 148

Canny

JANUARY 27, 2022

When it comes to nurturing relationships with existing clients, and reaching out to new clients, you need a marketing kit. You could have the greatest product or service in the world, but if people don’t buy into it, it’s pretty much pointless. The Marketing Kit Template. The Marketing Kit Template.

Marketing 158

Marketing Marketing Templates Client 158

HONGKIAT

SEPTEMBER 13, 2021

The bakery incident bears a striking similarity with a typical scenario at an advertising agency or a design studio, when a creative brief is collected from a client. How to Work Better with Clients. How to Work Better with Clients. Working with clients all day long may sometimes lead to stress in a freelance schedule.

Client 138

Client Freelance Freelance Advertising 138

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 70

Marketing Marketing Brand Branding 70

Moo

OCTOBER 6, 2023

When it comes to holiday marketing , it’s hard to stand out during one of the busiest times of the year. Marketing teams have to do a lot more to cut through the noise, make sales, and meet those all-important targets. How can you avoid rolling out the same old marketing clichés year after year so your brand really stands out?

Marketing 98

Marketing Marketing Color Schemes Client 98

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 68

Marketing Marketing Media Advertising 68

Inkbot Design

JANUARY 27, 2024

Design for Print vs Web: Key Differences and Considerations Since the advent of the internet, print and web design have often been seen as rivals. However, while there is some overlap, design for print and web requires different approaches, skills, and considerations. This remained the dominant media format for centuries.

Print 86

Print Internet and Software Development Web Design Web Design 86

Inkbot Design

DECEMBER 17, 2023

Photography in Marketing: Capturing Attention and Driving Engagement Photography has become an indispensable part of marketing. In our visually-driven world, photography in marketing packs a powerful punch. It's no wonder that photography in marketing has taken on increased importance.

Marketing 80

Marketing Marketing Photography Production 80

Just Creative

DECEMBER 1, 2020

If you’re a graphic designer, you’ve likely created phenomenal brand identities , logos , infographics , brochures and other striking visual deliverables, both printed and electronic. Your website is the perfect place to display them for prospective clients. As a freelance writer, it can sometimes be tricky. Customize the Consultation.

Freelance 240

Freelance Freelance Client Portfolio 240

Noupe

MARCH 14, 2024

Marketing brochures often determine the first impression potential customers have of a business. They shape customers’ perceptions of the company’s products and services. Thus, marketing brochures become a kind of business card for your brand. One that instantly conveys the essence of your product or business.

Marketing 57

Marketing Marketing Production Brand 57

Canny

JUNE 5, 2023

The right marketing team structure is critical to the success of your business. Marketing is very vast and there’s lots of different roles and responsibilities to consider. Not every role will be right for every company as it all depends on how you market your offering and the strategies you use. Let’s get started.

Marketing 78

Marketing Marketing Media Project Management 78

Inkbot Design

NOVEMBER 20, 2023

How to Get Clients for a Local Graphic Design Business As a skilled graphic designer , your ability to create eye-catching, memorable, and practical designs can be the driving force behind the success of local enterprises. Identify your target market. Next, develop a solid business plan.

Client 52

Client Graphic Design Graphic Marketing 52

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

Advertising 81

Advertising Advertising Marketing Marketing 81

Designer Daily

MAY 3, 2023

In such a competitive market, window graphics can quickly and affordably make your company stand out. That is a way of beating competitors’ clients. Discounts and promotions: Are you offering 50% off a product? Customers probably want to know that, and what is a better way than to print it large on a window graphic?

Graphic 283

Graphic Banners Print Client 283

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

Marketing 90

Marketing Marketing Digital Coding 90

Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? However, creative packaging goes beyond beauty; it is a vital marketing tool that can significantly affect buying decisions. That is the power of creative packaging design.

Packaging Design 65

Packaging Design Production Brand Branding 65

Inkbot Design

APRIL 6, 2022

B2B Marketing: Definition, Strategies & Examples. B2B marketing can be a powerful tool for driving sales and growing a business. However, to be successful, it’s essential to understand the specific needs of your audience and tailor your marketing strategy accordingly. What is B2B Marketing?

Marketing 102

Marketing Marketing Publication Media 102

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

Advertising 75

Advertising Advertising Agency Marketing 75

Inkbot Design

SEPTEMBER 4, 2023

How to Get Graphic Design Clients Right Now: 5 Amazing Tactics That Work Freelancing offers graphic designers immense freedom and flexibility to be their boss and build their brand. While over 90% of graphic designers are freelancers, many need help with inconsistencies in new client acquisition.

Client 85

Client Graphic Design Graphic Freelance 85

Inkbot Design

MAY 4, 2024

Nonprofit Marketing: How to Spread Your Message You are aware that your nonprofit is changing lives. Strategic nonprofit marketing is the answer — sharing your story and demonstrating impact so that it connects with the audience and compels significant involvement. All this noise can easily drown out our voices, though.

Marketing 69

Marketing Marketing Media Programming 69

Canny

OCTOBER 31, 2022

FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. Because all of these products are a necessity (i.e,

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 76

Marketing Marketing Brand Branding 76

Canny

FEBRUARY 10, 2022

Print design can be the difference between leaving a positive first impression on your audience, or a negative first impression. Because this is a physical piece of marketing, it’s something that customers can actually touch. This makes printed assets much more personal, as for once, there’s no computer screen or iPhone in the way!

Print 146

Print Brand Branding Marketing 146

Inkbot Design

MARCH 4, 2024

The Essential Guide to Hospitality Marketing You're in the hospitality business, selling experiences, memories, and excellent service. Your marketing efforts need to capture that magic and entice potential guests. Hospitality marketing amplifies your brand story, personality, and unique hospitality experience across multiple channels.

Marketing 79

Marketing Marketing Travel Media 79

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 83

Marketing Marketing Publication Media 83

SpeckyBoy

FEBRUARY 9, 2023

Thus, convincing a client to invest in a custom website can be difficult. It’s up to us to educate prospective clients about what we have to offer. But prospective clients don’t always look at the fine print. Plus, the personal relationships we develop with clients mean that we are invested in their success.

Client 141

Client Web Design Web Design Freelance 141

Inkbot Design

APRIL 26, 2023

5 Ways to Apply Design Thinking in Marketing and Branding The field of design is not just about aesthetics. It's also about understanding how people interact with the world around them and their expectations of the products they use. This methodology has been used in different industries, but marketers must understand it fully.

Marketing 110

Marketing Marketing Brand Branding 110

Inkbot Design

JULY 8, 2022

10 eCommerce Marketing Design Principles for the Digital Age. However, this growth has led to a big problem: many small businesses and startups struggle to compete in today's market. To make matters worse, many businesses are utterly oblivious to the digital marketing needs of their customers. Design is the first impression.

Marketing 135

Marketing Marketing Digital Media 135

Inkbot Design

FEBRUARY 5, 2024

Animating for Success: Motion Design Tips for Digital Marketing If you haven’t yet tapped into the monumental potential of motion design as a digital marketer, now’s the time to do it! your digital marketing goals. Lastly, we’ll share the best ways to create motion graphics for web marketing. What Is Motion Design?

Animation 66

Animation Marketing Marketing Digital 66

Canny

SEPTEMBER 28, 2021

Content marketing. This type of marketing involves creating, publishing, and distributing content to either engage, inspire, or educate your audience. As if content marketing wasn’t attractive enough, it’s also free. Whatever market you’re in, or want to break into, creating high quality content is vital.

Marketing 193

Marketing Marketing Infographics Brand 193

Inkbot Design

APRIL 13, 2022

Omnichannel Marketing: Merging Channels For Your Marketing. There is a whole host of new marketing and advertising opportunities that website owners can explore. However, before you start investing time or resources into marketing channels, you need to get the basics right. Your website can incorporate social media.

Marketing 84

Marketing Marketing Advertising Advertising 84

Graphic Design Junction

OCTOBER 3, 2022

Brochure designs are very easy to use just drop in your own pictures and texts, and it’s ready for print. All brochures are modern and stylish with fully editable and print ready (CMYK/300dpi) files. So don’t choose unprofessional or free designs for your company or products. Fashion and Product Catalog.

Print 128

Print Templates Portfolio Fashion 128

Canny

NOVEMBER 2, 2022

It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. For example, there’s a whole plethora of digital marketing strategies such as social media, content marketing, and pay-per-click advertising.

Manufacturing 164

Manufacturing Marketing Marketing Brand 164

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 92

Digital Marketing Marketing Art 92