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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. In 2025, you have to do both.

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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

It can help us with our email, accounting, and marketing and will become an essential tool for running a small business. "If Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. Get to know people through real-life networking events or sell your artwork at markets.

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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. If you're looking for free or affordable options to market yourself, don't fret! We explore some options. Do we really want to stay on the treadmill?

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

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