Remove category typographic
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

"I've worked with clients who already have an established brand typeface which doesn't have the things it needs," reveals independent typographic designer Sarah Cowan. Go back into the archives and find styles that may influence your choices or bend the rules and pinch it from another category or industry.

Fonts 469
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. The team chose Strippy Regular as the headline font, embracing its bold, square shapes reminiscent of '90s editorial design.

Brand 322
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The best new typefaces for May 2025 by leading foundries and designers

Creative Boom

Need a fresh burst of typographic inspiration? From the first superfamily from Order Type Foundry to a groundbreaking system offering exclusive ownership of typographic variants, these fonts represent the cutting edge of contemporary type design. What better time to refresh your typographic palette?

Fonts 195
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. One of their recent landmark projects was Bigger , a large-scale typographic installation created for the Shenzhen Art Book Fair.

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&Walsh disrupts the 'stuffy' wine landscape with a 'non-snobby' identity for Stompy

Creative Boom

At its heart, Stompy's new typographic logo is inspired by the art of grape stomping. Playful in its manner, the extruded type is transformed into repetitive patterns throughout the identity, alluding to the brand's different categories of wine.

Patterns 480
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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

The studio's head of design, Meg Jannott, describes the brief as "exciting and ambitious" while stressing the importance of the client's category as parenting is overwhelming enough without having to sift through hundreds of brands that don't resonate with them. So they stuck with the original name.

Brand 488
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Mastering typography in design systems with semantic tokens and responsive scaling

UX Collective

A strong typographic framework simplifies development and makes products easier to maintain. Key typographic principles in designsystems Effective typography within a design system is guided by several key principles, including usability, clarity, and hierarchy. As vinney notes, this is a key aspect[3,4].