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Innovative packaging design unites Coop brand across four markets

Creative Boom

The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland. The work was carried out in partnership with Swedish design studio Bedow. Bedow's designers created a shape based on the superellipse that they dubbed "the plate".

Marketing 466
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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. And there were many elements that spark purpose and positive actions.

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. So we asked some of these names to identify the biggest trends in packaging over the last year and what lies behind them. Some of their answers may surprise you.

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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Well, if you work in packaging design, the time for wondering is over. So why not enter the 2023 Pentawards ?

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50+ Box Packaging Mockups – Free & Premium

Graphic Design Junction

Box packaging plays a crucial role in presenting products effectively. Whether you’re working on branding projects or showcasing your design skills, having high-quality mockups can make all the difference. Here, we present 50+ box packaging mockups , divided into premium and free categories, to help you elevate your designs.

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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Blending magical moments, science, storytelling and a hint of nostalgia, Almighty's designs position Joonbyrd at the forefront of the beauty and wellness industry. And Estée Lauder created a limited edition of its retro blue packaging in 2021 to celebrate its 75th anniversary, which sold out in days.

Branding 497
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Tropicana amplifies its orange with a new identity by Sunhouse

Creative Boom

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Very subtle changes were made to Tropicana's colour palette to emphasise the role of orange.

Brand 458