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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? Speeding up the process And that's not all.

Branding 504
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Jack Renwick Studio's identity for Veg NI builds on the 'parful' benefits of buying local produce

Creative Boom

The fresh brand, positioning and messaging are centred around the core idea of 'parful produce' – that's 'powerful produce' in NI dialect (if you're not familiar) – a warm sentiment that aims to communicate the benefits of buying local veg and its positive contribution to health, economy, society and planet. "In

Fonts 542
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

That's especially true in 2024 when the Church of England institution celebrates this magnificent building's centenary. The landmark welcomes more than 800,000 visitors annually, drawn from local people, UK visitors, and a significant percentage of international visitors. It inspires, delights, evokes emotion, and creates pride."

Marketing 508
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Simply brings Danish design to the Asian milk powder market

Creative Boom

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 221
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195
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Illustrator Elly Walton: crafting playful narratives through the art of osmosis

Creative Boom

Her distinctive style, characterised by whimsy and charm, has graced the pages of publications like Time Out, Reader's Digest and The Guardian, as well as advertising campaigns for major brands such as Nestle, Bayer and Sky. As her career has progressed, Elly has become increasingly aware of the power of illustration to shape perceptions.