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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

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Reading "“What surrounds a brand." As a result, Laura carefully chooses what freelance work she wants to focus on, finding that, over time, the best visual identities she’s created always sit with those brands and people whose values she aligns closest with – “projects that carry a clear inner compass”, she shares.

Brand 60
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Sergey Isakov’s illustrations create a “quiet tension” between clean constructivism and spontaneity

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My work often delves into themes of solitude, movement, time, and imagination”, the illustrator says, “I draw inspiration from printmaking artists and the structured aesthetics of Constructivist designers, as well as the beauty found in everyday life.”

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Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

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POV Forward Thinking Review of the Year Editorial Team Jenny Brewer Olivia Hingley Ellis Tree Elizabeth Goodspeed Liz Gorny Extra nice Extra Search Account Social Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun The more silly something is, the more likely it is the freelance designer is going to be a fan.

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Photos as a living organism: Riya Panwar reinvents the photographic canvas

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But what London-based photographer and printmaker Riya Panwar does goes even further – she asks the question “can photography become a living organism?”. Drawn to processes that feel alive, Riya chooses canvases in the forms of apples, leaves and soil.

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Madeleine LeBrun’s uncanny clay illustrations are inspired by insects, folk art and 90s kids TV

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She joined as a junior writer in April 2024 after graduating from Kingston School of Art with a degree in Graphic Design. Across her research, writing and visual work she has a particular interest in printmaking, self-publishing and expanded approaches to photography.

Art 79
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Sana Bansal’s introspective illustrations absorb you into her wistful world

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She joined as a junior writer in April 2024 after graduating from Kingston School of Art with a degree in Graphic Design. Across her research, writing and visual work she has a particular interest in printmaking, self-publishing and expanded approaches to photography.

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Skate culture and street art steers graphic designer and illustrator Antoine Laurent

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Words Ellis Tree — Date 11 June 2025 Work Graphic Design Illustration Typography Logo Rebrand Identity Music Sport Branding Before graphic designer and illustrator Antoine Laurent came onto the creative scene, he was a carpenter that spent quite a lot of his spare time skateboarding. 8 days ago POV Work.