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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources.

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Mastering Self-Branding: Unleashing the Power of Personal Identity

Inkbot Design

Mastering Self-Branding: Unleashing the Power of Personal Identity Step aside, corporate giants—a new brand on the scene is grabbing everyone's attention, and it's the person in your mirror. This is why it's so essential to master the art of self-branding to unleash the power of your personal identity.

Brand 129
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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. If they can do it, so can you!

Brand 78
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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 92
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The 6 Best Books on Branding & Identity Design

Inkbot Design

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. You might wonder, “Why should I care about branding and identity design?”

Brand 85
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. Well, you don't have to do any of that.

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Inspiring creative women to follow in 2022

Creative Boom

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She recently published her first book, Ask Olivia: An Entrepreneur's Advice For Entrepreneurial Life. Charlotte Adorjan.