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6 visual themes that promise to be huge in 2024

Creative Boom

So we spoke to the experts at JDO , and they've identified six visual themes to watch out for – all guided by recent cultural shifts. Because, like it or not, your designs have to exist in the real world and reflect the visual themes of the age. With that in mind, we wanted to know the big visual themes of 2024.

Theme 456
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7 visual themes that promise to be huge in 2024

Creative Boom

So we spoke to the experts at JDO , and they've identified seven visual themes to watch out for – all guided by recent cultural shifts. Because, like it or not, your designs have to exist in the real world and reflect the visual themes of the age. With that in mind, we wanted to know the big visual themes of 2024.

Theme 311
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 392
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BLVR balances nostalgia and modernisation in rebrand for San Diego theme park

Creative Boom

How do you retain the best of a brand's heritage while making something new? It's a common challenge when embarking on redesigning a much-loved brand. On the other hand, you don't want to jettison all the brand value they've built up over the years and risk upsetting a loyal customer base.

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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 323
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. But in the current climate they're more likely to respond to themes around value, and that's where Tresi comes in.

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