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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Crafting a Winning Branding Strategy for Today’s Outdoor Trend Sports

We And The Color

The fascinating world of outdoor trend sports is thriving, with enthusiasts flocking to activities like trail running, freeskiing, snowboarding, surfing, or gravel biking in pursuit of adventure, fitness, and an escape from the daily grind. Authenticity Matters : In these sports, authenticity is highly valued.

Sports 112
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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Music is ubiquitous in alcohol-related settings, from bars and clubs to sporting events", says Thorleifsson.

Brand 363
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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Ever thought you'd have a sneaker named after you?

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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever. We know how important it is to have a recognisable and distinctive brand through all channels – whether online or offline.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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