Creative Boom

OCTOBER 15, 2023

(And by extension, no traditional retailer or manufacturer it's not putting out of business.) byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store. Media planning and buying is by Rufus. Fresh groceries, for one.

Agency 396

Agency Manufacturing Media Digital 396

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

Brand 336

Brand Branding Marketing Marketing 336

Just Creative

JULY 7, 2020

In the media, for example, we know of a few who’ve cemented their reputation as the best in their field. The changing image of photography in the era of social media. While social media has made a significant contribution to promoting the importance of beautiful imagery, its role remains a double-edged sword.

Client 254

Client Photography Brand Branding 254

Inkbot Design

OCTOBER 4, 2022

Why It's Time for Companies to Reap the Rewards of Social Media. Social media is a powerful tool many businesses use to improve their commercial performance and marketing reach. Social media channels have experienced steady growth in recent years, with consumer use on the rise and a rise in pushing sales on eCommerce platforms.

Media 96

Media Marketing Marketing Brand 96

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 93

Brand Branding Media Marketing 93

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Blue and green brands are seen as dependable.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 83

Brand Branding Media Production 83

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 83

Brand Branding Media Production 83

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 72

Brand Branding Arts and Crafts Digital 72

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 129

Brand Branding Advertising Advertising 129

Just Creative

FEBRUARY 9, 2021

Making your brand’s photos stand out on social media is a constant challenge, as is creating attractive imagery for your blog and website. Manufacturers describe lenses using two numbers. You can even draw on your company’s own branding to guide your color choices and bring a coherency to all of your visuals. Conclusion.

Media 249

Media Color Digital Photography 249

Inkbot Design

OCTOBER 27, 2023

First Impressions: Creating Positive Branding from the Start The first contact between a brand and a potential customer is like a first date – awkward, exciting, and full of potential. When it comes to branding, nailing that first impression is everything. A misunderstanding is difficult to undo.

Brand 95

Brand Branding Media Advertising 95

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 93

Brand Branding Production Marketing 93

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 86

Marketing Marketing Brand Branding 86

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

Brand 127

Brand Branding Marketing Marketing 127

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 139

Brand Branding Marketing Marketing 139

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand. Let's get started!

Brand 72

Brand Branding Arts and Crafts Graphic 72

Inkbot Design

JULY 13, 2023

eCommerce Logo Design: The Power of Visual Branding Where online shopping is the norm and competition is fierce, a well-crafted logo can be the key to unlocking success for your eCommerce venture. Did you know that 94% of consumers are more likely to be loyal to a brand that exhibits transparency? Let me throw some statistics your way.

Brand 104

Brand Branding Arts and Crafts Typography 104

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

Marketing 72

Marketing Marketing Brand Branding 72

The Branding Journal

OCTOBER 18, 2023

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. How the services are delivered (e.g.,

Brand 52

Brand Branding Production Publication 52

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

Brand 148

Brand Branding Sports Theme 148

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Quality branding helps your User Generated Content, too.

Marketing 123

Marketing Marketing Brand Branding 123

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

Brand 114

Brand Branding Manufacturing Fashion 114

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 260

Brand Branding Corporate Branding Marketing 260

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Quality branding helps your User Generated Content, too.

Marketing 109

Marketing Marketing Brand Branding 109

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

Brand 71

Brand Branding Arts and Crafts Media 71

Inkbot Design

MARCH 7, 2023

Brand Innovation: Critical Steps To Follow and Why Brands Need to Grow It is more important than ever that businesses continue to innovate their brands to set them apart in a constantly evolving and fiercely competitive marketplace. Brands that choose not to innovate may get lost in the noise and be more prone to failure.

Brand 72

Brand Branding Marketing Marketing 72

UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

Brand 106

Brand Branding Agency Presentation 106

Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). Flags to Brands).

Brand 78

Brand Branding Tourism Education 78

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 118

Brand Branding Production Marketing 118

We And The Color

NOVEMBER 29, 2022

This has turned the historic waterfront region into an innovation hub campus city filled with engineering, design, manufacturing, and so on. The area was founded in the 1800s and used for distribution and manufacturing. Check out other inspiring projects in the Graphic Design and Branding categories on WE AND THE COLOR.

Digital 107

Digital Manufacturing Graphic Design Textures 107

Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand? What is Brand Equity?

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

Brand 132

Brand Branding Production Marketing 132