Creative Boom

JANUARY 3, 2024

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 513

Art Gallery Publication Typography 513

Inkbot Design

AUGUST 1, 2024

Branding and Public Relations: The Duo of Business Success Branding and public relations are not just big words that fancy companies use. This is branding at work. It connects your brand with its audience by acting like a megaphone that amplifies everything into louder noises so people know about it all over town!

Publication 52

Publication Brand Branding Media 52

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

Animation 516

Animation Sports Branding Brand 516

Designer Daily

MARCH 24, 2024

Immersive 3D Design: A New Dimension in Creativity The integration of 3D design into mainstream media marks a significant shift in graphic design. Digital platforms, in particular, are leveraging 3D designs to create more engaging and interactive experiences for users. Print and digital media are also becoming more integrated.

Graphic Design 376

Graphic Design Graphic Digital Design Services 376

Creative Boom

OCTOBER 9, 2024

When it comes to shaping the visual language of brands and narratives, typography is absolutely crucial. Type of Feeling provides both a curated collection and custom typography services and emphasises the importance of unique typography in storytelling and brand identity. For more details, read our news story on the launch.

Fonts 513

Fonts Graphic Design Graphic Branding 513

Graphic Design Junction

APRIL 26, 2024

In the realm of contemporary digital illustrations art, one name shines brightly: Samji Illustrator. Through their captivating artwork, Samji seamlessly combines traditional techniques with digital illustrations medium, creating visually stunning pieces that captivate audiences worldwide. You can catch Samji’s on Behance.

Digital 120

Digital Illustrator Illustration Arts and Crafts 120

Inkbot Design

NOVEMBER 9, 2023

Managing Social Media Brands: The Complete Guide Today, social media is one of the most powerful tools for building and managing your brand. You need a strategic and thoughtful approach to social media to connect with customers, boost engagement, and grow your brand in the long run.

Media 97

Media Brand Branding Marketing 97

Creative Boom

AUGUST 6, 2024

In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.

Agency 409

Agency Branding Brand Publication 409

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Print Advertising Print ads appear in physically printed publications like newspapers, magazines, directories, and billboards. It is often localised. High impression numbers.

Advertising 98

Advertising Advertising Digital Entertainment 98

Creative Boom

SEPTEMBER 8, 2024

In the digital age, where visual content reigns supreme, music is a secret weapon that can elevate your videos, presentations and social media posts from good to unforgettable. Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable.

Branding 477

Branding Brand Agency Client 477

Inkbot Design

JUNE 26, 2024

Top 10 News Logos Of The Most Iconic Media Brands An image can be louder than all the noise in a world engulfed by information. Beyond corporate branding, these visual shorthand symbols have become cultural touchstones — engendering trust (or distrust) at first glance. Let us take apart this divisive yet famous design.

Media 52

Media Brand Branding Fonts 52

Inkbot Design

APRIL 7, 2024

The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. It’s packed with insider tips, tricks, and social media hacks to help you take over your industry like a boss. Although, who doesn’t love those?

Media 98

Media Arts and Crafts Advertising Advertising 98

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Marketing 98

Marketing Marketing Digital Art 98

Inkbot Design

SEPTEMBER 22, 2023

The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.

Brand 98

Brand Branding Arts and Crafts Digital 98

Inkbot Design

SEPTEMBER 3, 2024

The Psychology of Colour in Branding: A Comprehensive Guide Ever wonder why you're inexplicably drawn to certain brands? Colour is the silent conductor of the brand orchestra, the unseen puppeteer pulling at your emotional strings. It's the first thing you notice and the last thing you forget about a brand. It's colour.

Brand 98

Brand Branding Digital Production 98

Inkbot Design

AUGUST 19, 2024

How to Build a Brand on a Small Budget You do not need much money to create an outstanding brand. They think branding means flashy commercials and fancy logos. Authentic branding – the sort that turns heads and opens wallets – involves taking a stance. Do you want to create a brand which fights above its weight class?

Brand 98

Brand Branding Media Marketing 98

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Branding 133

Branding Brand Marketing Marketing 133

Inkbot Design

MAY 7, 2024

Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

Media 98

Media Education Advertising Advertising 98

Inkbot Design

AUGUST 31, 2023

Instagram vs Facebook: Navigating the Social Media Showdown In today's highly connected world, social media has become a defining force, shaping online interactions and impacting various facets of life. While both platforms offer branding and community-building opportunities, their approaches differ significantly.

Media 98

Media Advertising Advertising Marketing 98

We And The Color

NOVEMBER 29, 2022

Rare Volume designed a modern digital signage system for Industry City. They designed a modern digital signage system for the transformation. Rare Volume designed a modern digital signage system for Industry City. Check out other inspiring projects in the Graphic Design and Branding categories on WE AND THE COLOR.

Digital 109

Digital Manufacturing Graphic Design Textures 109

Inkbot Design

OCTOBER 19, 2023

Brand Continuity: Establishing a Strong Connection Brand continuity is crucial in establishing a solid brand image and connection with the audience. It refers to consistently using branding elements across all materials and a business's marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 98

Brand Branding Media Marketing 98

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 96

Marketing Marketing Brand Branding 96

Inkbot Design

MAY 13, 2023

Mastering Self-Branding: Unleashing the Power of Personal Identity Step aside, corporate giants—a new brand on the scene is grabbing everyone's attention, and it's the person in your mirror. This is why it's so essential to master the art of self-branding to unleash the power of your personal identity.

Brand 132

Brand Branding Self-employed Arts and Crafts 132

Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Pricing starts at $500/month.

Media 98

Media Marketing Marketing Publishing 98

Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145

Brand Branding Publication Publishing 145

Inkbot Design

JULY 17, 2024

Fashion Branding 101: What It Is and How to Do It The fashion industry can be exciting, but it's challenging for new brands to establish themselves. Branding involves developing this distinct persona. This article will equip you with the tools to navigate the exciting world of building a successful fashion brand.

Fashion 52

Fashion Branding Brand Media 52

Inkbot Design

MAY 13, 2024

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience. Set visual hierarchy.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JANUARY 31, 2024

11 Modern Logo Design Trends: The Future of Visual Branding The world of logo design is constantly changing. Designers have more tools to create stunning brand identities as visual communication methods and technologies progress. Brand designers today realise that colour conveys powerful cues about a company’s personality.

Brand 98

Brand Branding Digital Graphic 98

Inkbot Design

JUNE 26, 2024

Branding and Storytelling: Crafting Your Narrative Your brand is not just a logo or tagline in a world that is suffocating from noise. Branding does not mean screaming the loudest or having the most flashy website. When was the last time you felt something because of a brand? What Drives a Brand?

Branding 52

Branding Brand Arts and Crafts Media 52

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 98

Brand Branding Media Production 98

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 98

Brand Branding Media Production 98

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

Marketing 95

Marketing Marketing Digital Branding 95

Inkbot Design

MAY 24, 2024

Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?

Brand 98

Brand Branding Arts and Crafts Inspiration 98

Inkbot Design

MAY 3, 2024

Enhancing Brand Design Visibility with Strategic Backlinking Picture every backlink as a thread linking your portfolio to the broader web, creating a network that attracts more visitors, customers, and chances for collaboration. Good social media tactics might lead to organic backlinks as people share your content through different avenues.

Brand 98

Brand Branding Portfolio Media 98