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Brand Essence: The Heart and Soul of a Brand

Inkbot Design

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence?

Brand 93
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New Narrative: Essence of Branding & Identity

Abduzeedo

New Narrative: Essence of Branding & Identity abduzeedo 1115—23 Explore the New Narrative's branding and visual identity, a testament to minimalist design excellence by Anvar K. In the realm of design, the essence of a brand is often captured through the simplicity and precision of its visual identity.

Brand 47
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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 327
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Koto crafts a Mediterranean culinary story for Gustini

Creative Boom

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

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Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand 331
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Koto's refreshed identity for music platform Deezer is built on a beating heart

Creative Boom

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong". Now, what about colour?

Brand 349
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 328