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How to Build a Cohesive Visual Identity for Your Brand (Even If You’re Not a Designer)

We And The Color

Central to this craft is a cohesive visual identity , the silent ambassador that speaks volumes before a single word is read. This identity is the collection of all visual elements—from the logo and color scheme to the typography and imagery—that work together to represent the brand’s essence. Humans are visual creatures.

Brand 44
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30 Free Minimalist Fonts: Less is More in Design

Inkbot Design

30 Free Minimalist Fonts: Less is More in Design The difference between a 10,000 and 100,000 brand often comes from a single font choice. While most designers waste thousands on premium typefaces, I will show you 30 free fonts that instantly elevate your designs from amateur to professional. The best part? What is Minimalism?

Fonts 52
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Cracking the Code of Social Media Engagement: Tips and Tricks

Inkbot Design

Simply put, engagement measures how much your audience interacts with your content. It reflects how well you resonate with your audience. If, say, your post gets 100 likes but only one comment, it might be time to rethink your strategy. I remember when I first started sharing posts about Inkbot Design.

Media 52
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The Future of Graphic Design: Trends and Predictions

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Future of Graphic Design: Trends and Predictions Forget the crystal ball gazing into the graphic design industry. Most predictions about the future of graphic design are hot air. Is AI Replacing Graphic Designers?

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Why UX design is just as important as a logo

Creative Bloq

Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Here’s how it works. Why not try a subscription?

Brand 221
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B2B Brand Positioning: Choose Who to Ignore

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] B2B Brand Positioning: Choose Who to Ignore Most business-to-business companies are utterly, painfully invisible. It’s the most ruthless business strategy you'll ever work on. They exist in a thick, grey fog of sameness. The result?

Brand 40
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The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources. What is a brand?

Brand 336