Pentagram brings to life the world's most-hyped technology with a nature-inspired identity
Creative Boom
APRIL 4, 2023
Using the idea of 'NLP Now' as its starting point, Pentagram decided to veer away from the well-trodden path of overly austere branding laden with sci-fi tropes often used by other tech companies. "We Accompanying this colour scheme is a set of icons that act as hardworking functional assets built to perform at a small scale.
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