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What the heck is GEO and why do creatives need it?

Creative Boom

She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.

Client 430
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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

This comprehensive guide will share my top tips and strategies for finding high-paying freelance graphic design jobs. One of my biggest challenges was discovering the right platforms and strategies to connect with potential clients. Are you a whiz at branding and logo design ? Let's dive in! from 2022.

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7 Effective Steps to Develop a Strong Brand Identity

Inkbot Design

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Branding 105
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Designing for the Age of AI: Beyond the Prompt—Reclaiming Human-Centered Creativity

We And The Color

We will move beyond the simple fear of replacement and instead build a case for an elevated, more strategic role for the designer. The conversation around artificial intelligence in the creative fields is electric. A current of both excitement and anxiety runs through every design studio, freelance community, and classroom.

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10 Graphic Design Trends to Pay Attention to in 2025

Graphic Mama

Here’s a fresh look at what’s coming up in design for 2025! This year, we’re seeing a fantastic mix of creativity and innovation that’s sure to spark your imagination. We’ll go on a hunt for bold, abstract, and naturalist designs, cutting-edge AI tools, and so much more, all pushing boundaries and rethinking what we already know about design.

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The Osla Brand Guidelines Template: The New Standard for Cross-Platform Brand Consistency

We And The Color

The challenge, however, lies in creating a unified brand story that translates seamlessly from a PowerPoint presentation to an Instagram story. The Osla brand guidelines template by Studio Industry is a pivotal tool for modern creators, designers, and businesses. Its timeliness is undeniable.

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How to Build a Cohesive Visual Identity for Your Brand (Even If You’re Not a Designer)

We And The Color

A memorable brand doesn’t just happen by accident. This identity is the collection of all visual elements—from the logo and color scheme to the typography and imagery—that work together to represent the brand’s essence. Think about the brands you love. Subsequently, this professionalism builds credibility.