Canny

OCTOBER 31, 2022

They also have the task of heavily influencing purchasing decisions as consumers are more swayed by convenience than desire in this type of market. This is where FMCG marketing comes into play, as the type of campaigns you create and the way you position your product is key. Direct to consumer marketing. Market segmentation.

Marketing

Just Creative

DECEMBER 4, 2019

So let’s cut to the chase: not only storytelling is nice to have in your digital marketing strategy. Besides, wrapping marketing messages into a story that provokes an emotional response is something that your customers want you to do. Credit: Content Marketing Institute. It’s becoming a must for online businesses. .

Marketing

Inkbot Design

SEPTEMBER 21, 2023

This comprehensive guide to B2B branding will explore why branding is crucial for B2B businesses and the key elements contributing to successful branding strategies. Regularly assess the effectiveness of your branding strategies and make adjustments as needed. Why is Branding Important for B2B Businesses?

Brand

Graphic Design Junction

JUNE 27, 2024

Rocking the boat in the conventional yachting market with a big bold content-rich experience. Rails Rails is an international company providing crypto payment services of varying complexity for b2c and b2b companies. Dare to Dream We created a website for touching and memorable activation on MWC Barcelona for it.com.

Web Design

Inkbot Design

DECEMBER 14, 2022

Building a StoryBrand is an easy read full of practical advice for B2B and B2C companies. This is something that many marketers know but need to articulate, and it's often difficult to put into words. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). Sale Bestseller No.

Brand

Canny

MARCH 21, 2022

In contrast to the B2C market where buyers will usually make a purchase quickly, the B2B customer journey is much longer. This contrasts with business to consumer (B2C) where the customer is your direct end user (think of brands such as Facebook, Amazon Prime, and Nike). HubSpot offers: Marketing Hub. Digital Strategy.

Client

Canny

NOVEMBER 6, 2023

People talk about their brand strategy and the elements that make up your strategy document, their brand identity and all of the great looking visuals elements, and their brand rollout and marketing. You have to have your brand concept identified before you even start working on your brand strategy.

Brand

Inkbot Design

MAY 18, 2022

But now, the rise of content marketing and social media has made it clear that creating an effective brand is about much more than design. These 10 new branding trends will revolutionise brand marketing and transition from dull to fab. There is no denying that the internet has changed the face of marketing forever.

Brand

Canny

NOVEMBER 4, 2022

Prioritising tech branding, marketing, and website design is a requirement, not a suggestion if you’re looking to succeed in this sector. They play an important role in marketing your product/service through word of mouth. Market Segmentation. The Creative Brief Bundle. The Creative Brief Bundle. download now. download now.

Marketing

Inkbot Design

MAY 8, 2024

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue.

Internet and Software Development

Inkbot Design

AUGUST 31, 2023

This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility. Accelerating Business Goals Through Visual Marketing Through visual storytelling, Instagram presents a unique opportunity for businesses to strengthen branding and engagement.

Media

Inkbot Design

JANUARY 17, 2024

Disruptive companies introduce innovations that creatively destroy and transform existing markets. As business theory pioneer Clayton Christensen first explained in his seminal work “ The Innovator's Dilemma ,” disruption is altogether redefining markets by solving problems in new ways. Have you ever used an iPhone?

Internet and Software Development

Inkbot Design

FEBRUARY 23, 2024

The Power of Animated Explainer Videos in Marketing Animated explainer videos have become a trendy and effective way for businesses and organisations to quickly communicate critical messages, explain complex topics, promote products and services, and bolster brand awareness. Let's break down what typical explainer video production costs are.

Animation

Smashing Magazine Graphics

DECEMBER 22, 2021

You’ll find psychology heuristics just like tips for building a winning UX strategy , dive deep into user research and UX writing , and explore real-world examples — good and bad — from which you can learn to create experiences that truly matter. How To Build A Winning UX Strategy. Yet how exactly do we get there?

Animation

Inkbot Design

NOVEMBER 26, 2023

Mailchimp Email Marketing Platform Another stirring example comes from the Mailchimp marketing platform. While accounting precisely for emotional design costs proves tricky, effective strategies need not require splurging substantially more on engineering or materials. Absolutely.

Arts and Crafts

Inkbot Design

OCTOBER 6, 2022

Make sure you choose words specific to your app that people in your target market will understand. These two operating systems dominate the mobile market with their advanced features, but that does not mean they are both suitable for mobile application development. Mobile apps are the latest trend among B2B and B2C businesses.

Internet and Software Development

Inkbot Design

JULY 10, 2024

Today, in this market, design isn’t part of your product. Or is my digital strategy built around a mobile-first approach? Take a moment to consider what you’re looking at right now – whether it be your website, product or marketing materials – does this design work as hard as possible? And man, are they wrong! Absolutely!

Production

Inkbot Design

AUGUST 27, 2024

The Power of Personas: More Than Just Marketing Mumbo-Jumbo What are Buyer Personas, anyway? These extensive profiles allow you to optimise the web design for the target market. Buyer persona aids the following: Conceptualise the target market. And where does your website fall – in B2B or B2C? They are not real people.

Web Design

Noupe

OCTOBER 22, 2019

Through this method, researchers veer away from the specific and practical questions that traditional market researchers use and instead observe the participants in a nondirected way. Marketers, scientists, academics, and others may start a study with a predetermined hypothesis, but their research often begins with the collection of data.

Internet and Software Development

Just Creative

MARCH 9, 2020

The truth is that anyone can write copy or make videos, but it can be challenging to create purposeful content that aligns with your overarching marketing goals. 35% of marketers say that creating visual content that engages the audience is one of their biggest struggles ( Venngage ). What Is The Ideal User Experience For Content?

Marketing

Canny

NOVEMBER 4, 2021

Corporate video content is changing the marketing landscape. Social media and email marketing then play an important role by distributing the content to its intended audience to maximise reach and engagement. It’s important to know the different types and styles of videos so you can incorporate them into your own marketing strategy.

Production

Canny

MAY 5, 2021

But you might come away thinking: Am I buying a strategy? Getting clear on the goals, strategy, and route to market in a roundtable session is a solid foundation for any project, which is why we place so much value on these sessions. Always good to have an idea of the market you’re entering. An identity? A website?

Brand

Canny

SEPTEMBER 11, 2023

A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. In the design industry, terms like corporate branding, brand strategy, and logo design are often confused or used interchangeably. It also ties directly into your brand strategy. It’s much more than that.

Corporate Branding

Inkbot Design

FEBRUARY 5, 2024

App Marketplaces & 3rd Party Integrations The ability to connect other apps, payment processors, and tools like email marketing platforms expands what you can do beyond the core builder features. Wix and Shopify offer robust app markets for finding these add-ons, while WordPress.com and Webflow have more limited options.

Templates

Inkbot Design

AUGUST 20, 2024

Top 10 Guerrilla Marketing Examples: Unconventional Tactics There is a problem for people in marketing now. This is called guerrilla marketing. Be ready to abandon old assumptions and look at marketing from different angles! What is Guerrilla Marketing? The old playbook is out of date.

Marketing

Canny

MARCH 16, 2021

In our line of work (branding, web design, and digital marketing) I come across a lot of people who think website design is getting easier. Homework Task: You can use Online Marketer and Entrepreneur Neil Patel’s handy tool over at Quicksprout.com to check out his speed and load time optimisation recommendations. Let’s face it.

Web Design

Canny

FEBRUARY 4, 2022

With the right B2B SEO strategy at the ready you can terraform your business, turning it into a bonafide powerhouse that actually influences others to follow you and your techniques. But how do you devise this strategy? We know for a fact it’s possible since we dabble in B2B SEO marketing everyday at Canny. Download now.

Marketing

Noupe

SEPTEMBER 1, 2020

Business-to-business (B2B) marketers’ strategies for 2020 are “overridden by one factor more than any other: uncertainty,” says Polly Kay, senior marketing manager at English Blinds. How can you adapt your B2B marketing to cope with this extreme situation? Chapter 2: What is B2B marketing? What is B2B marketing?

Marketing

Inkbot Design

APRIL 6, 2022

B2B Marketing: Definition, Strategies & Examples. B2B marketing can be a powerful tool for driving sales and growing a business. However, to be successful, it’s essential to understand the specific needs of your audience and tailor your marketing strategy accordingly. What is B2B Marketing?

Marketing

Inkbot Design

SEPTEMBER 16, 2022

B2B branding is the marketing process of identifying your business as one that offers a service to other businesses. Your brand is the face of your company, so it needs to be robust, consistent and appealing to your target market. But if you're a small business, how do you know which branding strategies will work for you?

Brand

Design Wizard

APRIL 21, 2021

How marketing automation tools help with business growth. Marketing automation tools make marketers’ lives easier by offering software that automates repetitive tasks and streamlines processes in their daily workflow. . It accompanies marketers and their target audience throughout the customer lifecycle. Website: [link].

Marketing

Inkbot Design

JUNE 23, 2023

Moreover, according to a report by Oberlo, 86% of businesses were using video as a marketing tool as early as 2018. With shrinking attention spans and increasingly discerning consumers, traditional marketing methods are losing effectiveness. Whether you're targeting B2B or B2C audiences, animation can adapt to any industry or niche.

Animation

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing

Noupe

NOVEMBER 7, 2022

When you sit down and think about creating a visual identity for your business, you may not think about starting with your marketing strategy first. In fact, some brands go straight to creating their visuals before taking the time to understand who they’re serving and how they plan to market to them. Ready for the details?

Marketing

Inkbot Design

NOVEMBER 14, 2022

How to Create a Social Media Marketing Strategy. A Social Media Marketing Strategy combines several marketing disciplines, including social media, email, search engine optimisation (SEO), website design, and content marketing. What is social media marketing? What is a social media marketing strategy?

Media

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. However, they are very different strategies with distinct purposes, processes, and outcomes. You are preserving your brand equity while modernising and refining for the current market.

Brand