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Beautiful Whiskey Branding: The Art of the Craft Spirit Label

Inkbot Design

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding?

Brand 88
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Startup Branding: Crafting an Unforgettable Identity

Inkbot Design

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 94
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Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4

Creative Boom

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

Brand 328
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Olivia Zhao's designs for home fragrance brand are quite unique

Creative Boom

Founded in New York in 2016, Homesick is a home fragrance and lifestyle brand with a simple goal: to bring joy to your home by helping you feel closer to the people, places and moments that matter most. When it comes to the design and packaging of products like this, several obvious visual cliches come to mind.

Brand 340
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Brand Development Strategies: Crafting An Identity

Inkbot Design

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 86
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Process Play crafts a fun, character-driven identity for 13th Floor Coffee Co

Creative Boom

When you want to infuse a brand with personality, there's nothing like a bit of fun character design. Here's a great example from Process Play , an independent design and identity studio based in West Yorkshire working across the worlds of art, music, culture and craft. as long as you get it right.

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Spotlight on: LPOL, a British brand specialising in sustainable bags and unique art prints made from leather offcuts

Creative Boom

As creatives, many of us tend to steer clear of the brasher side of the fashion industry, leaning instead towards independent designers and makers who craft quality items, ideally with sustainability in mind. One such British brand that's caught our eye lately is LPOL , a specialist in timeless bags made from reclaimed fabrics.