Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4
Creative Boom
MAY 24, 2023
So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.
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