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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

Rafael has now been self-employed for just shy of four years, and his goal is to stay independent and continue to grow his practice. As a freelancer, I work with agencies that normally hire me during their peak times or when they can't solve a project internally," he explains. But it's been anything but a smooth ride.

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Freelance vs Agency: Which is Best to Hire?

Inkbot Design

Freelance vs Agency: Which is Best to Hire? Freelance workers tend to have more flexibility, but agencies can better match your skills with the job if you’re looking for the best fit. This guide explains the differences between hiring freelance vs agency. An agency, however, is a bit different. You get the idea.

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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. Changing direction After slogging it out as an in-house graphic designer for five years while freelancing for private clients at night, Nikos felt burnt out.

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How to Start a Digital Marketing Agency

Inkbot Design

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. This comprehensive guide covers everything about how to start a digital marketing agency, from writing a business plan to winning your first clients. trillion by 2027.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly. to execute your plan correctly.

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Brent Watts on the five books that help him tell great stories through design

Creative Boom

This time, we chatted with Brent Watts of Utah-based design agency Struck. cer and partner of Struck, Brent Watts has been creating brand experiences and helping clients such as Mattel, DreamWorks and Disney for more than 25 years. In my work, it's imperative that I employ illustrative storytelling by breathing life into tired brands.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. Although some professional graphic designers are self-starters, most will have taken some sort of course. The challenge is finding a client who'll pay you.