Creative Boom

MARCH 3, 2024

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. It became the perfect match.

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Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

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Creative Boom

MARCH 20, 2023

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.

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Creative Boom

FEBRUARY 19, 2024

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

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Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? It seizes attention, provokes curiosity and creates an emotional bond between people and the brand. Product packaging is where creativity becomes marketing gold.

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Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal. recalls Austin.

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Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

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Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

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Creative Boom

SEPTEMBER 20, 2023

Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In theory, we all like the idea of products that protect the environment. When it comes to cleaning products, that means having refillable bottles and ingredients that are kind to the Earth.

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Creative Boom

MARCH 4, 2022

You might be interested to learn that neither of the co-founders of Brand Brothers studied design. The studio's latest release is an identity for Rosamund, a video and production company based in France. Johan adds: "It conveys a great visual intensity, thus translating the artistic choices of the agency.".

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Creative Boom

JUNE 19, 2023

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

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Creative Boom

MARCH 13, 2023

Mamasea is a salmon brand whose branding might remind you of your favourite indie album, and that's no accident. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand". The ask was "develop a seafood love brand". But above all, love and respect for nature shone through.

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Creative Boom

FEBRUARY 15, 2023

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

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Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Inkbot Design

MAY 11, 2022

Why Hire a Creative Branding Agency ? As a small business owner, you are well aware of the costs associated with brand development. You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself?

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Creative Boom

APRIL 24, 2024

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

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Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.

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We And The Color

DECEMBER 7, 2022

With their sights set on transforming the retail industry, they reached out to Zero to design a new platform that better represented their philosophy and gave them a branding refresh. This was done to celebrate the many unique partners, products, communities, spaces, and stories that makeup Neighborhood Goods.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

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Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies.

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Just Creative

JUNE 11, 2023

Instagram is thriving, and with features that make it easier to sell products and services on the app, entrepreneurs are making the most of what they can in the best ways possible. If you’re looking for the best free and paid Instagram post & story templates for brands, designers and agencies, you’ve come to the right place!

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Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

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Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

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Brand Branding Client Illustration 357

Creative Boom

APRIL 29, 2024

Creative agency Fluoro has created an impactful new identity for SWAMP, which reflects how the wildcard storytelling agency has grown from an indie start-up to an industry leader. Having previously worked together on a project for Absolut, the agency was confident that Fluoro would effectively capture its approach and work ethic.

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Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

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Moo

MARCH 1, 2024

Yes, we’ve recently updated our brand identity. From a new platform and fresh services, to a whole new selection of credible custom products and gifting options. It’s the first time we’ve revisited our own brand in around eight years (in our defence, we’ve been concentrating on making sure your brand looks great).

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Graphic Design Junction

MARCH 11, 2024

In today’s competitive marketplace, building a strong brand is essential for success. A brand visual identity which including brand logo, website, mobile app and stationery items are playing a pivotal role in shaping its perception among consumers, distinguishing it from competitors, and fostering loyalty and trust.

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Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

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Brand Branding Arts and Crafts Marketing 97

Inkbot Design

MARCH 2, 2024

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable. What makes it different from the competition?

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Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

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Canny

JUNE 3, 2021

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

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Abduzeedo

APRIL 8, 2024

Unspun CBD: Masterful Branding and Visual Identity abduzeedo 0408—24 Dive into the art of branding with Unspun CBD's masterful visual identity and packaging design. An inspiring journey of brand evolution. In the design community, clarity and simplicity often lead the march towards a captivating brand identity.

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Just Creative

MAY 19, 2020

This article has been contributed by Ivio Agency. Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done!

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Inkbot Design

DECEMBER 1, 2022

Why a Brand Agency Is a Great Investment for Businesses. Brands must be developed, designed, marketed, and sold like all things that require marketing. Branding is designing and developing a product, service, or organisation's name, logo design , slogans, taglines, and other visual identity elements.

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Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience. Set visual hierarchy.

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