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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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40+ Essential Tools for Branding and Marketing

Inkbot Design

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. While you can hire a design agency, there are also DIY tools to create professional brand assets. But with so many potential tools and strategies, where should you start?

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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The Complete Guide to Strategic Marketing and Campaign Planning

Canny

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. The Marketing Brief Template. The Marketing Brief Template. Download now.

Marketing 204
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7 Best Digital Marketing Services for Freelancers

Inkbot Design

7 Best Digital Marketing Services for Freelancers Owning a business can be exhausting, especially if it's just a startup and you manage everything independently. While dealing with all of this, it is even more tiring to take care of digital marketing as it is complex.

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The Ultimate Guide to FMCG Branding, Marketing, and Website Design

Canny

They also have the task of heavily influencing purchasing decisions as consumers are more swayed by convenience than desire in this type of market. This is where FMCG marketing comes into play, as the type of campaigns you create and the way you position your product is key. Direct to consumer marketing. Market segmentation.

Marketing 148
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A Marketers Guide to the Best Content Creation Tools

Canny

Content creation tools are just one way of making a marketers job easier. In this post we’re going to explore some of the best content creation tools for all of you marketers out there, but let’s start by looking at some different types of content first. That is the power of content marketing, so getting right is virtual to success.

Marketing 148