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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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Learn How to use Adobe Illustrator for Graphic Design Projects

We And The Color

The best way to develop its entire visual universe is by using Adobe Illustrator , which just so happens to be the most popular program for designers worldwide. Next, design an advertising poster. After that, you will edit bodies of text and arrange your piece using layers so it’s ready for final publication.

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False Advertising: Deceitfully Promoting Products and Services

Inkbot Design

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. False advertising is rampant across industries and mediums, from print ads to social media influencers. What is False Advertising?

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How to Manage a Marketing Budget

Inkbot Design

This flexibility helps generate the best ROI across marketing programs. Common marketing expense buckets include: Advertising spend Payroll costs Software, tools, & analytics Production & design Professional services Group external agency fees, web hosting, event travel, etc., What Belongs in a Marketing Budget?

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How to Become a Graphic Designer

Inkbot Design

If you're passionate about graphic design, you can find opportunities in almost any industry, from advertising to publishing to healthcare. They are trained to understand the specific requirements of print and digital publications and develop strategies to communicate effectively with their audience. Graphic Design: The New Basics.

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Kaoru Tanaka’s Disguises the INFINITI QX80 Wrapped in Generative Art

Design Milk

The wraps permit automakers to test vehicles out in the open in real world environments without giving too much away about the exterior styling to the public, competitors, and press. Luxury automaker INFINITI’s upcoming flagship QX80 is being previewed wearing some ironically eye-catching camouflage intentionally meant to be noticed.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

Breathing new life into the company's public image and resonating better with the desired customer base. Uber After numerous PR crises and scandals tarnished Uber's brand as an unethical industry disruptor, the rideshare giant recognised its need to rehabilitate its public image. The end goal? Where do you begin?

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