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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Social Media Challenges: The Good, Bad and Dangerous

Inkbot Design

Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

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'Food too, who knew?': Red Brick Road's smart ads showcase Amazon new grocery service

Creative Boom

And by extension, no traditional retailer or manufacturer it's not putting out of business.) The tech giant has just launched an advertising campaign in London to promote it. The campaign launched this week with a media takeover of Angel tube station in London's Islington, a two-minute walk from one of its flagship Amazon Fresh stores.

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Why It’s Time for Companies to Reap the Rewards of Social Media

Inkbot Design

Why It's Time for Companies to Reap the Rewards of Social Media. Social media is a powerful tool many businesses use to improve their commercial performance and marketing reach. Social media channels have experienced steady growth in recent years, with consumer use on the rise and a rise in pushing sales on eCommerce platforms.

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5 Reasons to Use Direct Mail Advertising in Your Marketing Plan

Inkbot Design

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. This is because people find direct mail more reliable and effective than other forms of advertising. On the other hand, when they sign up for other types of advertising, they usually receive a lot of junk mail in return. They want to get accurate messages.

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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Yep, that's right – those deliciously retro logos , packaging designs, and advertising styles from decades past are making a serious comeback. And let's remember the storytelling potential of vintage packaging and advertising materials. And that's where vintage branding shines like a diamond in a coal mine.

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Nissan reveals new logo for the “digital world”

Design Week

Nissan has revealed its first new logo in 20 years, which looks to connect the brand’s “rich heritage” with a digital future. The new logo rolls out from July, in both digital and physical platforms. The company lists letterheads, dealership signs, social media and digital advertising among these.

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