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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design. Colour pairings informed everything from signage to animations to swag.

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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Out-of-Home Advertising: An Unconventional Approach

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Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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Newspaper Advertising Guide: The Power of Paper

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Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

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New book highlights how much graphic designers can learn from the small ads of yesteryear

Creative Boom

Printed at 1:1 scale and isolated on the page, the collection is a time capsule of a bygone era and a fascinating study of ephemeral graphic design from unknown illustrators, typesetters, printers and graphic artists who all faced the same challenge: how to fit a lot of information in a small rectangle and stand out on a page of other ads.

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Top 10 Instagram Advertising Tactics That Work

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Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. Over the past few years, there has been an explosion of interest in Instagram advertising. There are many other examples of using a photo for advertising campaigns.

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20 Major Benefits of Advertising for your Business

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20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.