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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design.

Brand 437
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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78
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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Brand Development Strategies: Crafting An Identity

Inkbot Design

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 83
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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design?

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Achieving Brand Consistency through Visual Elements

Inkbot Design

Achieving Brand Consistency through Visual Elements Your Brand is the welcoming front face of your business, which welcomes potential clients. You may create a solid basis for your marketing initiatives by upholding brand consistency. You may create a solid basis for your marketing initiatives by upholding brand consistency.

Brand 67