Advertising Arts and Crafts Education Media 
Creative Boom
JULY 6, 2023
Covering the fields of animation, advertising and typography, the 17 briefs encouraged creatives to tackle issues such as neurodivergence, banking and healthcare. Elsewhere, the other Black Pencil went to Sophie Ross of Norwich University of the Arts for her project responding to a Sky brief.
Inkbot Design
APRIL 3, 2023
The Art of Effective Advertising: How to Make Your Message Stick Hey there, my fellow marketers! It's no secret that we live in a world where advertising is everywhere we look. Every corner we turn, we're bombarded with billboards, TV commercials, social media ads, and email campaigns, all vying for our attention and business.
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Creative Boom
FEBRUARY 13, 2023
When he's not working on professional commissions, he mashes his favourite pop culture inspirations with his fan art. But after studying for an illustration degree in Madrid, he decided to prepare a portfolio and contact illustration agencies, advertisers and magazine publishers. Music continues to play a huge part in Van's life, too.
Inkbot Design
OCTOBER 31, 2023
How to Craft a Digital Brand Strategy That Connects In the crowded and noisy online world, standing out with a digital brand strategy is more complicated than ever. Previously, brands could reach people through mass media channels like TV and print ads. But instead of hard-selling, focus on thought leadership and education.
Inkbot Design
MAY 12, 2023
Liquor Branding: Crafting an Irresistible Identity In a world where an impressive 30,000 new spirits products were launched globally in 2022 alone, standing out on the crowded shelves of a liquor store is no mean feat. It's a crafty art that shapes consumer perceptions, fosters brand loyalty and create enchanting experiences.
Inkbot Design
JULY 15, 2023
Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? Crafting a winning brand positioning strategy is crucial in today's competitive business landscape, where attention spans are shorter than ever. Now, what exactly is brand positioning?
Inkbot Design
APRIL 6, 2023
The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.
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