The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower
Creative Boom
JUNE 29, 2025
Image licensed via Adobe Stock Forget the pressure to niche down. Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialise, pick a lane. In 2025, versatility is the real flex. They get a good grounding in all kinds of things for years before potentially specialising.
Let's personalize your content