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The rise of the creative generalist: why being 'good at lots of things' is becoming a superpower

Creative Boom

Image licensed via Adobe Stock Forget the pressure to niche down. Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialise, pick a lane. In 2025, versatility is the real flex. They get a good grounding in all kinds of things for years before potentially specialising.

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How to differentiate yourself as a creative in a saturated market

Creative Boom

Image licensed via Adobe Stock It's getting tougher and tougher to find work these days. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. Follow our tips to learn how.

Marketing 458
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50 Best Logos Of 2024

Graphic Design Junction

They ensure consistency, clarity, and a memorable presence in competitive markets, making them indispensable for successful branding. Omnia Consulting Logo Design 6. Farmers Market Logo Design By Alex Seciu 10. They incorporate strategic elements that align with modern design trends and market demands.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

To compile this list, we consulted our community. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. However, it can be helpful to draw inspiration from others who have succeeded in this quest. © Lauren Hom 4. .

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How The Studio became an essential place for creatives to network and learn in 2025

Creative Boom

Image licensed via Adobe Stock This year, we launched our own private community, which has quickly evolved into a lively chat platform and an essential learning hub featuring online sessions as well as real-life events across Britain. Read on to find out how to get involved. Feeling alone and isolated as a freelancer?

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What does success look like to other creatives? It's probably not what you think

Creative Boom

Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. The traditional markers of success in the creative industries are a high-ranking, well-paid job at a prestigious agency, probably based in London or New York.

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Is LinkedIn still a useful platform for creatives?

Creative Boom

Image licensed via Adobe Stock As creatives abandon X, Facebook and Instagram, LinkedIn seems to be standing strong. PR and marketing professionals, too, still see value in LinkedIn. "We Consultant Iain Worgan takes a similar line. "If But is it really the right platform for creative networking?