UX Collective

OCTOBER 10, 2022

Dictionary.com defines heuristic as: adjective serving to indicate or point out; stimulating interest as a means of furthering investigation. Like many UX designers, my go-to heuristic evaluation approach is Jakob Nielsen’s 10 Usability Heuristics for User Interface Design, first published in 1994 and updated in 2020.

Production 134

Production Coding Presentation Fonts 134

Inkbot Design

AUGUST 18, 2024

Logo Design and Brand Identity: The Ultimate Guide Logos aren't just attractive symbols. A powerful logo cuts through the thousands of other brands. However, there is something you should know: your logo is not your brand ; rather, it represents it. It’s not just a visual mark; it represents your brand symbolically.

Branding 98

Branding Brand Arts and Crafts Typography 98

Inkbot Design

FEBRUARY 13, 2024

What Are Branding Images and Why Are They Important? Branding images are visual assets that represent a company's brand identity and help communicate its core values and messages. They play a critical role in shaping brand perception and connecting emotionally with target audiences.

Brand 98

Brand Branding Arts and Crafts Photography 98

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning? That's right!

Marketing 97

Marketing Marketing Brand Branding 97

Inkbot Design

JANUARY 23, 2024

Selecting or updating a company, product, or brand logo is an essential decision with financial and perceptual implications. There are several key indicators that it may be time to refresh your visual identity: Your Logo Looks Dated Logo trends come and go; an outdated or overused look can peg your company behind the times.

Agency 98

Agency Brand Branding Freelance 98

Inkbot Design

OCTOBER 15, 2023

The Ultimate Guide to Effective Advertising Strategies Businesses need advertising strategies to increase sales, attract customers , and build brand success. Well-designed advertising strategies can help you reach your target audience, raise awareness of your brand and engage with customers effectively. to promote a brand.

Advertising 105

Advertising Advertising Marketing Marketing 105

Inkbot Design

JANUARY 26, 2024

Branding designers – help companies define and establish their brand identity and style through logo design, colour palettes, typography, messaging, visuals, and more. Colour choice impacts mood, emotion, and message. With so many options, how do you know which fits your project and needs? Monochromatic?

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Inkbot Design

MARCH 6, 2024

The 15 Golden Rules of Logo Design If you want to get the logo of your brand designed, you must study and develop your skills independently. If you want to create an ideal logo for your brand that represents its values correctly, you can use a Smashinglogo coupon and get the job done without breaking the bank. Let's get started.

Branding 105

Branding Brand Fonts Vectors 105

Inkbot Design

MAY 29, 2024

After all, by harnessing the power of visuals, brands can captivate their audience's attention and foster meaningful connections. Fuse successful elements Incorporating elements from successful content while maintaining your brand identity is a delicate balancing act. This information will guide your design choices.

Infographics 98

Infographics Media Internet and Software Development Adobe 98

HONGKIAT

AUGUST 2, 2022

The message here is very clear: Boost your email marketing campaign(s) if you want to stay relevant. Email that engages recipients, communicates desired information, provides a positive brand experience, and is personalized to customers’ unique needs goes a long way toward improving your Customer Lifetime Value ( CLV ).

Marketing 135

Marketing Marketing Branding Brand 135

Inkbot Design

JANUARY 24, 2023

The 16 Most Promising Email Marketing Trends to Look at in 2023 Emails you send are like an extension of your brand personality; just like you keep upgrading yourself to be a better version of yourself, the same holds true for your emails too. They should enhance your brand visibility and take the user experience to the next level.

Marketing 111

Marketing Marketing Templates Branding 111

Inkbot Design

OCTOBER 6, 2023

Brand Audit Tools: Assessing and Improving Your Brand A well-established and competitive brand is crucial for success in today's business world. Yet, it is vital to assess your brand’s performance regularly if you want it to reach your target audience effectively and engage with them. What exactly is a ‘brand audit’?

Brand 98

Brand Branding Media Marketing 98

Inkbot Design

AUGUST 20, 2023

The Psychology of An Effective Company Slogan With consumers bombarded by a dizzying array of brands and messages, a company slogan has seconds to cut through the noise and make an impact. It provides a concise, memorable hook that can elevate a brand above the competition in the minds of target audiences.

Arts and Crafts 98

Arts and Crafts Brand Branding Marketing 98

Inkbot Design

JUNE 26, 2024

They're silent ambassadors, carrying the weight of billion-dollar brands in a few elegant strokes. Samsung: The Oval of Innovation The logo of Samsung may not be as easily identifiable as Apple’s, but it has made a name for itself in the world of electronics branding. These aren't just pretty pictures. Ready to flip the switch?

Brand 52

Brand Branding Typography Media 52

Inkbot Design

AUGUST 3, 2022

For the “Tax Information” section, add your tax identification information like business name, address, classification ( like LLC, Partnership, or Sole Proprietor), and your Individual Tax ID number/Social Security number. And its inefficient use means you can fall behind the competition, leading to lower sales.

Production 111

Production Presentation Advertising Advertising 111

Inkbot Design

AUGUST 12, 2024

12 Ways You Can Invest Your Brand Marketing Profits You have already completed the tricky part – generating value, sharing your narrative, and connecting with your community. These figures from brand marketing are not mere numbers on a balance sheet but also bases for development, wellsprings of novelty and instruments of influence.

Marketing 52

Marketing Marketing Brand Branding 52

UX Collective

JANUARY 11, 2024

Identification of touch points. In the case of a design system, it may be that you have to create a copy of an existing solution because, for some reason, it is simply not available to you. After all, often design systems are built as a product for internal use. A Design System isn’t a Project. It’s a Product, Serving Products.

Production 113

Production Coding Product Management Marketing 113

Noupe

MARCH 12, 2020

As new technology emerges to make online giving easier, nonprofits that want to reach new donors are turning to more modern methods of attracting donors. All organizations, both for-profit and nonprofit, are facing the challenge of staying relevant and financially solvent in an environment of rapid change. Giving across mobile and the web?

Internet and Software Development 107

Internet and Software Development Templates Production Media 107

Inkbot Design

MAY 16, 2025

This corporate milestone demanded a visual identity that could unify the combined organisation while preserving brand equity from both entities. It also creates a sense of transparencya valuable association for any financial brand.

Digital 40

Digital Brand Branding Media 40

Inkbot Design

AUGUST 12, 2024

Understanding App Logos More than a beautiful picture, your app logo represents your brand’s face and needs to attract potential users’ interest. Types of App Logos Logos can take various forms, each serving a different purpose and aesthetic within your branding strategy. Nevertheless, most app logos are quickly forgotten.

Brand 40

Brand Branding Arts and Crafts Marketing 40

Inkbot Design

AUGUST 10, 2024

20 Famous Fonts in Logos: The Typefaces Brands Use Have you ever noticed how some brands just stay with you? The unsung heroes of branding. Each letter in a logo is like a little ambassador for the brand: it murmurs (or sometimes shouts) who they are, what they’re about, and why you should care. It’s not magic.

Fonts 52

Fonts Branding Brand Fashion 52

UX Collective

MAY 24, 2023

Though this may appear to be obvious, McLuhan points to the aural images of orality vs. print’s visual imagery as being significant indicators that changes in communications modes — paper to electricity, written to oral — includes significant psychological shifts. What they overlook is a simple fact: There is a story to be told.

Art 98

Art Internet and Software Development Media Digital 98

Inkbot Design

JULY 29, 2024

So sit tight, ladies and gents – we’re going on a journey through time as we trace Manchester United's badge from humble beginnings to becoming one of world sport's most instantly recognisable brands. The Impact of the Logo on Branding The Manchester United badge has significantly made the club a worldwide brand.

Sports 40

Sports Branding Brand Digital 40

Inkbot Design

AUGUST 20, 2024

By observing consumers' engagement with their brands, products, or services, businesses can discover loads of data that might be used to develop marketing strategies or new products. It can reveal a range of insights that inform strategic decisions across your organisation based on how people interact with your brand and who those people are.

Client 40

Client Marketing Marketing Production 40

crowdspring

FEBRUARY 11, 2019

Develop your brand. For example, in our definitive guide on how to start a successful clothing brand or clothing line , we suggest that aspiring apparel entrepreneurs choose their niche. You’ve paid your dues. And now all that effort has paid off – you’re the expert. So, what’s your prize at the end of the day?

Consulting 66

Consulting Internet and Software Development Client Marketing 66

Design Beep

MAY 15, 2025

Best design tools are essential for bringing your creative visions to life, whether you’re a graphic designer, UI/UX specialist, or content creator. In today’s fast-paced digital world, having access to intuitive, powerful, and versatile design tools can make all the difference in producing professional-quality work.

Graphic 52

Graphic Animation Vectors Adobe 52

Inkbot Design

AUGUST 14, 2024

Easy Navigation and Search Functionality Efficient navigation is vital for guiding customers through your product catalogue. Essential extensions in this area include: Improved Layered Navigation: Easily refine search results by size, colour, and price attributes. Let customers purchase without creating an account. Multiple payment options.

Production 40

Production Layout Brand Branding 40

Inkbot Design

NOVEMBER 15, 2022

Branding is an Experience: Tips to Succeed. The experience is more than just a product or service when your customers encounter your brand and products. In the world of branding, there are few things as exciting and dynamic as a great brand experience. Branding is an experience. What is branding for the user?

Branding 145

Branding Brand Production Marketing 145

HONGKIAT

FEBRUARY 22, 2023

Adoption of Brand Indicators for Message Identification (BIMI) Will Increase BIMI is a protocol that allows brands to display their logo beside the sender name in the inbox. Using modular email templates will also provide better branding and maintain consistency in your emails. Image by jcomp on Freepik 1.

Marketing 128

Marketing Marketing Templates Client 128

Inkbot Design

JUNE 26, 2023

It's not just about translating your message into different languages but understanding the nuances, the culture, the local trends, and behaviours. There are several critical facets of global marketing: Market Identification : Identifying potential international markets where a company's product or service might be successful.

Marketing 105

Marketing Marketing Art Branding 105

Noupe

FEBRUARY 2, 2023

AI-assisted personalized email copy will get more popular The majority of brands will go for AI-assisted personalized content in their emails. While this approach was popular with big brands with big budgets, it has slowly penetrated into smaller businesses too. So many brands are becoming victims of phishing and spoofing attempts.

Marketing 59

Marketing Marketing Templates Brand 59

Inkbot Design

JANUARY 11, 2024

The ubiquity of smartphones and mobile devices also enables location-based targeting and personalised messaging. Meanwhile, platforms like blogs enable brands to attract customers through valuable, relevant content. Smartphone apps like messaging, maps, and payments are heavily used daily.

Advertising 98

Advertising Advertising Marketing Marketing 98

Inkbot Design

JULY 29, 2023

5 Signs It's Time to Refresh Your Logo Design Your logo is the visual anchor of your brand identity – it's often people's first impression of your company. A thoughtfully designed logo can spark recognition, build trust, and help customers feel connected to your brand.

Branding 98

Branding Brand Digital Marketing 98

Inkbot Design

OCTOBER 26, 2023

Key Performance Indicators (KPIs) and SEO analytics tools help monitor website performance, track relevant metrics, and make data-driven decisions for further optimisation. SEO techniques and strategies are constantly evolving to keep up with the advancements in search engine algorithms and user expectations.

Arts and Crafts 105

Arts and Crafts Marketing Marketing Media 105

Inkbot Design

OCTOBER 9, 2023

A clothing retailer could use predictive analytics as a way of spotting which customers are most likely to buy a particular product – for example, by identifying the correct segment from which to target messaging and promotions about dresses. making informed decisions and tailoring their marketing efforts accordingly for better results.

Marketing 96

Marketing Marketing Patterns Production 96

Inkbot Design

OCTOBER 31, 2023

Brand Metrics and Measurement Strategy: Turning Data into Insights The numbers don't lie. Data and metrics tell a story about your brand's health and performance. Enter brand measurement strategy – transforming data into actionable insights that drive growth. To stop staring at the matrix and start decoding The Message.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

SEPTEMBER 30, 2022

Metrics indicate the company's priorities and provide insight into a company's ambition and execution. Marketing metrics assess the success of marketing campaigns and demonstrate how well campaigns are performing concerning crucial performance indicators (KPIs). In this blog , we will detail the most vital marketing metrics.

Marketing 78

Marketing Marketing Digital Media 78